Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare…
Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time…
Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association…
Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets…
Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways…