Association Benchmarking and Content Analytics
Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…
