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What is Behavioral Data?
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Data and Analytics Strategy · The Impact of Digital

What is Behavioral Data?

The Impact of Digital What is Behavioral Data? By Kevin Novak June 14, 2016 8 min read How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short,…

Kevin Novak
June 14, 2016
Conscious vs Subconscious Decision Making
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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

The Impact of Digital Conscious vs Subconscious Decision Making By Kevin Novak June 13, 2016 8 min read We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and…

Kevin Novak
June 13, 2016
The Mobile and App Debate: Where do you apply your strategic energy?
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The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The Impact of Digital The Mobile and App Debate: Where do you apply your strategic energy? By Kevin Novak September 29, 2015 5 min read The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate…

Kevin Novak
September 29, 2015
Data Strategy: Your Strategic Weapon
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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Data and Analytics Strategy Data Strategy: Your Strategic Weapon By Kevin Novak September 16, 2015 5 min read Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using…

Kevin Novak
September 16, 2015
Demystifying Data and Analytics for Editors and Publishers
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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

The Impact of Digital Demystifying Data and Analytics for Editors and Publishers By Kevin Novak June 2, 2015 20 min read Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary…

Kevin Novak
June 2, 2015