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Recent Blog Posts
The Customer Value Proposition and Relationship of Trust
First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically…
The Changing US Privacy Landscape in 2021
Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are…
Is Your Association or Society Essential?
Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society. According to various news sources e.g., FastCompany, Business Insider, US…
Sustaining Relevance and Revenue: The AIA Story
2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in life, the economy and the future, there are similarities found in 2008 on what we may expect and what we…
Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events
Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to…
Association Member Engagement: Your Path to Retention and Revenue
Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention. Engagement will…
Audience Response Creates Improved Retention for HCP Continuing Education
The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP…
Digital Advertising Playbook for Publishers 2019: What You Need to Know
Demonstration of ROI via Data Many publishers are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and revenue or…
Know Your Audience: HCPs Savvy Information Seeking Behaviors
HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and…
Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly…
Why Behavioral Data Matters (2018 Updated)
How can behavioral data help you? By Kevin Novak Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth…
Creating the Content Machine: Podcast Series Episode One Transcript
Organic Search for Publishers is an eight part series designed to help you and your publishing organization develop and implement an effective content machine strategy. The blog series and transcripts are adapted from a podcast series 2040 Digital created for…