B2P Value Proposition Archives

B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

The Impact of Digital The Customer Value Proposition and Relationship of Trust By Kevin Novak June 15, 2021 5 min read First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you…

Kevin Novak

June 15, 2021

Is Your Association or Society Essential?

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B2P · B2P Value Proposition · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Is Your Association or Society Essential?

The Impact of Digital Is Your Association or Society Essential? By Kevin Novak July 14, 2020 5 min read Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society. According to various news sources e.g., FastCompany, Business Insider, US News Report, and Fortune: the consensus is that an essential organization offers services critical for a functional society and that the…

Elizabeth Stansel

July 14, 2020

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

The Impact of Digital Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events By Kevin Novak September 30, 2019 14 min read Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and…

Kevin Novak

September 30, 2019

Association Member Engagement: Your Path to Retention and Revenue

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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

The Impact of Digital Association Member Engagement: Your Path to Retention and Revenue By Kevin Novak September 28, 2019 6 min read Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention. Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital…

Elizabeth Stansel

September 28, 2019

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

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B2P Value Proposition · Beth Bush · revenue · The Impact of Digital · Value Proposition

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

The Impact of Digital The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important By Kevin Novak June 17, 2017 4 min read Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority,…

Elizabeth Stansel

June 17, 2017