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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital data, communications, and marketing reality.  A reality that at its core significantly alters and limits marketing techniques, data collection and…

Kevin Novak
June 15, 2021
Association Member Engagement: Your Path to Retention and Revenue
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Analytics · B2P · B2P Value Proposition · Beth Bush · Digital Revenue Models · Marketing Automation · Matching the Needs of HCPs · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Impact of Digital · Value Proposition

Association Member Engagement: Your Path to Retention and Revenue

Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention.  Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital transformation is the application of technology to build new business models or processes by leveraging the convergence of people, business and systems…

Elizabeth Stansel
September 28, 2019
Why Behavioral Data Matters (2018) Updated for 2025
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Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given…

Kevin Novak
September 23, 2018
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