First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically…
Growing Preparedness and Trust In the era of the Covid-19 pandemic, the concept of whether your business, or your job, is essential has moved to the forefront of our society. According to various news sources e.g., FastCompany, Business Insider, US…
2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in life, the economy and the future, there are similarities found in 2008 on what we may expect and what we…
Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention. Engagement will…
Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and…
Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on…
Increasing relevance via data, segmentation and using a B2P Approach Digital continues to disrupt traditional models and practices. The growth of content alone has upended formerly lucrative publishing businesses and radically changed the relationship of associations to members and member…
Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical…
The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of…
Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am…