Time-Spent on site can often be a misleading metric and is dependent upon the content type and length, intended experience or task based interaction. If serving a magazine in digital form, the time on page/time on site goal can be…
2040 Digital and Naylor’s Association Advisor presented “Taking Virtual Learning to the Next Level” at the Association Executives North Carolina Conference on Wednesday, March 23, 2016. Not everyone can jump on a plane or break away from the office long enough…
In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and…
Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current…
In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be…
Time flies faster than one realizes. I had the opportunity back in 2011 to be a speaker at the Smithsonian’s Ignite Conference. I had recently held the role as one of a handful of expert reviewers for the Smithsonian’s next…
The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal…
The balance of forces has shifted in the networked age. People are now “public by default and private by effort.” — danah boyd I had the great privilege last week to hear Lee Raine from PEW reveal the recent findings on consumers’…
Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare…
Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time…