Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association…
The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital…
“We are in the age of the customer” that is what many across industries are hearing on a daily basis whether in the news, online or in their company or organization meetings. Some shrug and say what is so different?…
Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and…
Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets…
Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways…
Working with clients, speaking at a conference or engaged in a variety of different conversations; I am always asked: Should we go open source, you know Drupal or Word Press or some other available solution? Isn’t that going to keep…
How is Digital Like Origami? When you look at the intricate simplicity of a beautifully-crafted piece of origami, your first thought is probably not to look for the ever-so-obvious parallels to digital. But if you’ve set the right expectations for…
Tom Anderson from Anderson Digital 2020 interviewed me ahead of speaking at the Gilbane Conference next month: Tom: I’m pretty excited about the Gilbane Conference that’s running December 2nd to 4th in Boston. Am moderating two events, which is connecting…
Take a look at the holes in these two photos. One is wide and shallow. The other is so deep that you cant see the bottom. How many shovelfuls of material would it take to fill either hole? And how…