The Impact of Digital Demystifying Analytics Series: Time on Site & Time on Page By Kevin Novak March 23, 2016 3 min read Time-Spent on site can often be a misleading metric and is dependent upon the content type and length, intended experience or task based interaction. If serving a magazine in digital form, the time on page/time on site goal can be the time taken to read one, two or more articles. If a user is moving through the…

The Impact of Digital AENC Conference and Virtual Education Models By Kevin Novak March 22, 2016 1 min read 2040 Digital and Naylor’s Association Advisor presented “Taking Virtual Learning to the Next Level” at the Association Executives North Carolina Conference on Wednesday, March 23, 2016. Not everyone can jump on a plane or break away from the office long enough to attend a presentation or class in person but if helping your members satisfy continuing education requirements and achieve their…

The Impact of Digital Privacy is Situational By Kevin Novak September 22, 2015 7 min read The balance of forces has shifted in the networked age. People are now “public by default and private by effort.” — danah boyd I had the great privilege last week to hear Lee Raine from PEW reveal the recent findings on consumers’ concept of privacy in today’s hyper connected digital and technology driven world. Revealing Your Personal Identity The research findings demonstrate that privacy…