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The Cycles of Human Behavior and Experience

The Impact of Digital The Cycles of Human Behavior and Experience By Kevin Novak September 15, 2015 8 min read Creating Brand Equity The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments…

Mapping the Multi-Channel Customer and Member Journey

The Impact of Digital Mapping the Multi-Channel Customer and Member Journey By Kevin Novak June 26, 2015 7 min read “We are in the age of the customer” that is what many across industries are hearing on a daily basis whether in the news, online or in their company or organization meetings. Some shrug and say what is so different? “We have always needed customers to buy our products, read our content or we have always needed members to belong…

Demystifying Analytics for Editors and Publishers: Headlines and Words

The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word…

Demystifying Analytics: Engagement, Consumption, Amplification and More

The Impact of Digital Demystifying Analytics: Engagement, Consumption, Amplification and More June 2, 2015|10 min read Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to…

Demystifying Data and Analytics for Editors and Publishers

The Impact of Digital Demystifying Data and Analytics for Editors and Publishers By Kevin Novak June 2, 2015 20 min read Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary…

To Open Source or Not to Open Source: That is the Question

The Impact of Digital To Open Source or Not to Open Source: That is the Question By Kevin Novak June 1, 2015 10 min read Working with clients, speaking at a conference or engaged in a variety of different conversations; I am always asked: Should we go open source, you know Drupal or Word Press or some other available solution? Isn’t that going to keep costs low? It is free right? I think I sometimes answer this question once a…

Origami and Digital

The Impact of Digital Origami and Digital By Kevin Novak May 27, 2015 3 min read How is Digital Like Origami? When you look at the intricate simplicity of a beautifully-crafted piece of origami, your first thought is probably not to look for the ever-so-obvious parallels to digital. But if you’ve set the right expectations for your digital strategy, goals and path, origami is probably a good touchstone. The best origami reaches us at a deep, emotional level by turning…

Why You Should Build a Modern Customer Experience

The Impact of Digital Why You Should Build a Modern Customer Experience By Kevin Novak November 14, 2014 6 min read Tom Anderson from Anderson Digital 2020 interviewed me ahead of speaking at the Gilbane Conference next month: Tom: I’m pretty excited about the Gilbane Conference that’s running December 2nd to 4th in Boston. Am moderating two events, which is connecting me to some really bright panelists, including Kevin Novak, who is on the panel “What it Takes to Build…

Don’t Keep Digging: How Digital and Knowledge Frees You

The Impact of Digital Don’t Keep Digging: How Digital and Knowledge Frees You By Kevin Novak October 13, 2014 5 min read Take a look at the holes in these two photos. One is wide and shallow. The other is so deep that you cant see the bottom. How many shovelfuls of material would it take to fill either hole? And how do you decide what material is best to fill them? These aren’t questions you can answer by relying…

Your Digital Future: The Red Pill or Blue Pill

The Impact of Digital Your Digital Future: The Red Pill or Blue Pill By Kevin Novak September 10, 2014 6 min read Today’s world is global and connected, and your customer demographics are shifting. Has this happened before? Sure. Customer demographics shift all the time, sometimes slowly, and sometimes more quickly. What you do and don’t do as a business can and will result in slower or faster customer shifts. All companies need to routinely reinvent, change, and mature to…