Kevin Novak

The Impact of Digital How to Choose the Right Subscription Technology (or really any technology) By Kevin Novak July 24, 2017 14 min read Are you needing to make a substantial technology decision? Are you ready for your digital transformation and need to identify technologies? Are you considering replacing your current subscription management or digital systems? Kathy Sexton, the CEO of Subscription Insider and I provided a webinar this past week to over 300 attendees representing the subscription economy. Check…

Kevin Novak

July 24, 2017

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Digital Revenue Models · Innovation · revenue · The Impact of Digital · Value Proposition

B2B Transformation Requires Innovation

The Impact of Digital B2B Transformation Requires Innovation By Kevin Novak July 6, 2017 6 min read Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and grow the business. Today’s environment requires a business to understand what is evolving around them and to also look inward to determine what…

Kevin Novak

July 6, 2017

The Convergence of B2C and B2B Buyer Behaviors

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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

The Impact of Digital The Convergence of B2C and B2B Buyer Behaviors By Kevin Novak June 30, 2017 5 min read Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked…

Kevin Novak

June 30, 2017

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Madison Davey · The Impact of Digital

Understanding Google’s Algorithm

The Impact of Digital Understanding Google’s Algorithm By Kevin Novak June 16, 2017 4 min read Apply Strategies to Content Posting Why does content end up in search results? On your social media newsfeed? In recommended content lists? It may seem as if content and posts show up at random, but it is in fact dictated by algorithms. Understanding these algorithms is the first step to optimizing your content for greater reach and visibility. The two most important algorithms to…

Kevin Novak

June 16, 2017

Four Steps to Increase Facebook Exposure

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The Impact of Digital

Four Steps to Increase Facebook Exposure

The Impact of Digital Four Steps to Increase Facebook Exposure By Kevin Novak June 12, 2017 3 min read Apply Strategies to Content Posting Why does content end up the first page of Google, or on your Facebook feed? It may seem as if posts show up at random, but it is in fact dictated by algorithms. Understanding these algorithms is the first step to optimizing your content for greater reach and visibility. The two most important algorithms to understand…

Kevin Novak

June 12, 2017

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Impact of Digital Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model By Kevin Novak June 5, 2017 5 min read The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this…

Kevin Novak

June 5, 2017

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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

The Impact of Digital The Revenue Shift and Digital By Kevin Novak June 5, 2017 6 min read Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around…

Kevin Novak

June 5, 2017

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Marketing Automation · revenue · The Impact of Digital · Value Proposition

Lead Generation and Lead Scoring

The Impact of Digital Lead Generation and Lead Scoring By Kevin Novak December 8, 2016 4 min read Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is…

Kevin Novak

December 8, 2016

What’s Happening with Digital Advertising Revenue?

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Digital Advertising Trends · revenue · The Impact of Digital · Value Proposition

What’s Happening with Digital Advertising Revenue?

The Impact of Digital What’s Happening with Digital Advertising Revenue? By Kevin Novak November 4, 2016 8 min read What you need to know: Many advertising publishers (your organization if you use advertising on your sites) are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and therefore revenue. It is perhaps an easy excuse to explain away the revenue…

Kevin Novak

November 4, 2016

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Kevin Novak

Opportunity to Inspire Video

2040 Digital Opportunity to Inspire Video By Kevin Novak July 14, 2016 1 min read The “Opportunity to Inspire” video from the Council of Libraries and Information Resources (CLIR) and Digital Libraries Federation (DLF) Open Lab Ignite Event has been published on You Tube. Libraries, Archives, Museums and others who represent cultural institutions throughout the world must answer the call to ensure context is provided as important materials are digitized and made available from their collections. All generations seek learning…

Kevin Novak

July 14, 2016

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