Kevin Novak

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Kevin Novak

September 17, 2015

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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Data and Analytics Strategy Data Strategy: Your Strategic Weapon By Kevin Novak September 16, 2015 5 min read Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using…

Kevin Novak

September 16, 2015

Data, Analytics and Your CRM, AMS or SMS Systems

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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems By Kevin Novak September 16, 2015 6 min read Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The Data in Your Systems The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Kevin Novak

September 16, 2015

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The Age of the Customer · The Impact of Digital

The Cycles of Human Behavior and Experience

The Impact of Digital The Cycles of Human Behavior and Experience By Kevin Novak September 15, 2015 8 min read Creating Brand Equity The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments…

Kevin Novak

September 15, 2015

Mapping the Multi-Channel Customer and Member Journey

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The Age of the Customer · The Impact of Digital

Mapping the Multi-Channel Customer and Member Journey

The Impact of Digital Mapping the Multi-Channel Customer and Member Journey By Kevin Novak June 26, 2015 7 min read “We are in the age of the customer” that is what many across industries are hearing on a daily basis whether in the news, online or in their company or organization meetings. Some shrug and say what is so different? “We have always needed customers to buy our products, read our content or we have always needed members to belong…

Kevin Novak

June 26, 2015

Demystifying Analytics for Editors and Publishers: Headlines and Words

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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

The Impact of Digital Demystifying Analytics for Editors and Publishers: Headlines and Words By Kevin Novak June 2, 2015 9 min read Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word…

Kevin Novak

June 2, 2015

Demystifying Analytics: Engagement, Consumption, Amplification and More

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Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

The Impact of Digital Demystifying Analytics: Engagement, Consumption, Amplification and More June 2, 2015|10 min read Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to…

Kevin Novak

June 2, 2015

Demystifying Data and Analytics for Editors and Publishers

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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

The Impact of Digital Demystifying Data and Analytics for Editors and Publishers By Kevin Novak June 2, 2015 20 min read Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary…

Kevin Novak

June 2, 2015

To Open Source or Not to Open Source: That is the Question

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Editors and Publishers · The Impact of Digital

To Open Source or Not to Open Source: That is the Question

The Impact of Digital To Open Source or Not to Open Source: That is the Question By Kevin Novak June 1, 2015 10 min read Working with clients, speaking at a conference or engaged in a variety of different conversations; I am always asked: Should we go open source, you know Drupal or Word Press or some other available solution? Isn’t that going to keep costs low? It is free right? I think I sometimes answer this question once a…

Kevin Novak

June 1, 2015

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The Impact of Digital

Origami and Digital

The Impact of Digital Origami and Digital By Kevin Novak May 27, 2015 3 min read How is Digital Like Origami? When you look at the intricate simplicity of a beautifully-crafted piece of origami, your first thought is probably not to look for the ever-so-obvious parallels to digital. But if you’ve set the right expectations for your digital strategy, goals and path, origami is probably a good touchstone. The best origami reaches us at a deep, emotional level by turning…

Kevin Novak

May 27, 2015

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