The Impact of Digital Why You Should Build a Modern Customer Experience By Kevin Novak November 14, 2014 6 min read Tom Anderson from Anderson Digital 2020 interviewed me ahead of speaking at the Gilbane Conference next month: Tom: I’m pretty excited about the Gilbane Conference that’s running December 2nd to 4th in Boston. Am moderating two events, which is connecting me to some really bright panelists, including Kevin Novak, who is on the panel “What it Takes to Build…

The Impact of Digital Don’t Keep Digging: How Digital and Knowledge Frees You By Kevin Novak October 13, 2014 5 min read Take a look at the holes in these two photos. One is wide and shallow. The other is so deep that you cant see the bottom. How many shovelfuls of material would it take to fill either hole? And how do you decide what material is best to fill them? These aren’t questions you can answer by relying…

The Impact of Digital Your Digital Future: The Red Pill or Blue Pill By Kevin Novak September 10, 2014 6 min read Today’s world is global and connected, and your customer demographics are shifting. Has this happened before? Sure. Customer demographics shift all the time, sometimes slowly, and sometimes more quickly. What you do and don’t do as a business can and will result in slower or faster customer shifts. All companies need to routinely reinvent, change, and mature to…

The Impact of Digital It is all about the Content! By Kevin Novak September 4, 2014 2 min read I have been talking about content for a long time now and it really is the core building block of what makes the Internet work. When we think about content it has a very broad definition in the digital world. It is everything, the stuff you read, the video you watch, the images you ponder, the apps you use, the information…