Today’s world is global and connected, and your customer demographics are shifting. Has this happened before? Sure. Customer demographics shift all the time, sometimes slowly, and sometimes more quickly. What you do and don’t do as a business can and…
Over the past two weeks I have had many conversations with companies wanting to take the leap and move into digital. The challenge is that many view that it as a technical leap that they need to make. They have…
Are you “actively” listening to your customers and members? Today’s world is global, digital and connected. Information, opinions, thoughts, reviews, and comments spread instantaneously and in far reaching ways. Are you listening? Are you actively listening to what is being…
What is NPS? Do you want to be a Net Promoter? Net Promoter Score is based on the fundamental perspective that an organization’s members and customers can be grouped into three categories: promoters, passives and detractors. Sentiment/data is gathered by…