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B2B Transformation Requires Innovation
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Digital Revenue Models · Innovation · revenue · The Impact of Digital · Value Proposition

B2B Transformation Requires Innovation

The Impact of Digital B2B Transformation Requires Innovation By Kevin Novak July 6, 2017 6 min read Are you feeling the shifting sands in the current business environment? The business environment and the market are evolving at a rapid pace. Traditional business models aren’t producing the expected results nor the level of revenue required to maintain and grow the business. Today’s environment requires a business to understand what is evolving around them and to also look inward to determine what…

Kevin Novak
July 6, 2017
The Convergence of B2C and B2B Buyer Behaviors
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Digital Revenue Models · revenue · The Age of the Customer · The Impact of Digital · Value Proposition

The Convergence of B2C and B2B Buyer Behaviors

The Impact of Digital The Convergence of B2C and B2B Buyer Behaviors By Kevin Novak June 30, 2017 5 min read Challenged with conversion? The B2C and B2B business environment and the market are evolving as buyer behaviors change. The changes in awareness (finding information), consideration (evaluating options) and decision (making the purchase) are significant and challenge firmly held beliefs on how to engage and convert B2C consumers or B2B buyers. Most of the practices and methods that historically worked…

Kevin Novak
June 30, 2017
B2P Case Study: Dramatically Increasing Membership Among Science Teachers
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revenue · The Impact of Digital · Value Proposition

B2P Case Study: Dramatically Increasing Membership Among Science Teachers

The Impact of Digital B2P Case Study: Dramatically Increasing Membership Among Science Teachers By Kevin Novak June 18, 2017 5 min read Increasing relevance via data, segmentation and using a B2P Approach Digital continues to disrupt traditional models and practices. The growth of content alone has upended formerly lucrative publishing businesses and radically changed the relationship of associations to members and member prospects. What was once seen as a easy purchase, join or renewal decision is now made more challenging…

Elizabeth Stansel
June 18, 2017
The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important
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B2P Value Proposition · Beth Bush · revenue · The Impact of Digital · Value Proposition

The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important

The Impact of Digital The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important By Kevin Novak June 17, 2017 4 min read Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority,…

Elizabeth Stansel
June 17, 2017
Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model
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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Impact of Digital Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model By Kevin Novak June 5, 2017 5 min read The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this…

Kevin Novak
June 5, 2017
The Revenue Shift and Digital
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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

The Impact of Digital The Revenue Shift and Digital By Kevin Novak June 5, 2017 6 min read Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around…

Kevin Novak
June 5, 2017
Lead Generation and Lead Scoring
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Marketing Automation · revenue · The Impact of Digital · Value Proposition

Lead Generation and Lead Scoring

The Impact of Digital Lead Generation and Lead Scoring By Kevin Novak December 8, 2016 4 min read Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is…

Kevin Novak
December 8, 2016
What’s Happening with Digital Advertising Revenue?
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Digital Advertising Trends · revenue · The Impact of Digital · Value Proposition

What’s Happening with Digital Advertising Revenue?

The Impact of Digital What’s Happening with Digital Advertising Revenue? By Kevin Novak November 4, 2016 8 min read What you need to know: Many advertising publishers (your organization if you use advertising on your sites) are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news and hype that Facebook is stealing away their advertisers and therefore revenue. It is perhaps an easy excuse to explain away the revenue…

Kevin Novak
November 4, 2016