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2040 Digital Activates Your Evolution to Digital

Millennials will soon be the majority of your customers and members, plus your employees,and represent the majority of your existing or potential revenue.

Your organization now exists in an omnichannel world in which one customer or member interacts with you across all your channels, wherever, however and whenever they desire.

And your customers’ and members’ preferences are changing.

They want digital products, services and interactions along with your traditional physical world products, services and interactions.

Digital has a profound impact across your business, organization and revenue.

As a result, you need the right strategies and plans in place to succeed with the evolution of your business.

We help you determine the right business model that reflects the move to digital.

2040’s team provides market and product analysis to ensure your plans are sound.

And most important, we help you identify the right data and measures to ensure that you are making an impact and achieving desired success.

Transforming into a digital business can be challenging and complex.

2040 delivers the right expertise and resources to understand the complexity and all of the moving parts that can impact your organization.

The world is being disrupted by digital and changing consumer and member preferences.

You can’t afford totake the risk of being left behind.

Your Digital Business Strategy

Strategies, goals and plans are critically important.

An organization needs to be clear about where it has been and where it is striving to go. Organizations without strategies or forward-thinking  plans may get immediate results but won’t be able to adapt as the world and the market change.

Today’s competitive world revolves around a global digital space where your customers and members are interacting daily, on their own terms, with the brands they love, the organizations they belong to and the communities they align with.

 A digital business is no different.

To anticipate the future and to thrive, you need to build a digital business model with a strategy that sets your plans, goals and direction for high-quality digital services and interaction with your current and prospect audience, customers or members.

Recent Blog Posts

Building a Relationship of Trust

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes,…

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Clearing Internet History Image

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any…

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Sustaining Relevance and Revenue: The AIA Story

2020 Update: A Correlation of Times and Events As the World grapples with the Coronavirus crisis and resulting uncertainty in…

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Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members…

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Why Behavioral Data Matters (2018 Updated)

How can behavioral data help you? By Kevin Novak Behavioral data is the capture of interaction, click, engagement, movement through a…

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  • The Marketplace: 2040 Digital evaluates your business opportunities and challenges and matches them to strategies for success in the digital economy
  • DigitalAssets: We audit current technological systems and make recommendations for your digital readiness
  • Business Playbook: Our team researches, develops and facilitates your business plans, joint ventures, partnerships and revenue expansion
  • Business Plans: Our team provides you the plans you need to begin your evolution

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Our Process

We provide a fixed-price assessment and exploration package focused on your current business environment and your market to determine your digital business market expansion and new opportunities.

We deliver a comprehensive package that reflects the following:

  • Review business plans, revenue streams and financial models to conduct a fit-test and determine evolutionary opportunities.
  • Evaluate customer support and servicing models and practices in context of the digital economy and engagement expectations.
  • Evaluate current technological systems and operational practices for digital readiness and efficiency.
  • Facilitate stakeholder and senior leadership discussions targeted to create consensus on strategic and operational direction.
  • Deliver a comprehensive report including strategic and operational recommendations and plans.

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Case Studies and Examples

American Academy of Family Physicians (AAFP)

  • Conducted an organizational wide digital revenue and readiness assessment
  • Developed digital advertising and monetization of anonymous traffic plans and strategies
  • Developed revenue models correlated to customer data management future state
  • Developed digital conversion structures from consumption behaviors

American Psychological Association (APA)

  • Conducted an organizational wide assessment
  • Developed digital advertising business plans and strategies
  • Developed revenue models and strategy
  • Structured segmentation research and study
  • Facilitated executive and management in planning


  • Developed digital business plans and strategies
  • Developed joint venture strategy to increase audience and offerings
  • Structured segmentation research and study
  • Facilitated executive and management in planning

 American Institute of Architects (AIA)

  • Advised this international association on Digital Strategy and Business.
  • Developed a comprehensive digital business strategy.
  • Created digital business plans and revenue models.
  • Established For-Profit Structure and Governance.
  • Developed 5 Year Strategic Plan and Product Development Schedule.

 The World Bank

  • Conducted communications audit
  • Developed a comprehensive digital fundraising strategy
  • Created international fundraising plan
  • Developed communications plan and messaging structure
  • Identified and researched industry and non-profit prospects

 American Geophysical Union

  • Created an institutional wide digital strategy.
  • Created the business plan and revenue model for the Geo-Blogosphere.
  • Created digital business plans and revenue models.
  • Established For-Profit structure and governance.
  • Developed tiered sponsorship and advertising program.
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