Product Strategy
2040 Digital helps organizations evaluate, evolve, and activate their product portfolios for the digital age, ensuring your offerings align with shifting customer expectations and emerging market opportunities.
Activating Digital Products for a Changing Marketplace
Your organization now operates in an omnichannel world where customers and members interact with you across every channel, wherever, however, and whenever they choose. Their preferences are evolving rapidly, and they expect digital products, services, and interactions alongside your traditional offerings.
Digital has a profound impact across your business, your organization, and your revenue. You need the right product strategies and plans in place to succeed with the evolution of your business. 2040 Digital helps you determine the products that reflect the shift to digital, provides market and product analysis to ensure your plans are sound, and identifies the right data and measures to confirm you are making an impact and achieving success.
From evaluating existing product performance and customer satisfaction to developing new digital revenue models, our team brings the expertise and resources to understand the complexity and all of the moving parts that impact your organization. Successful organizations are nimble and remain competitive and relevant to shifting demographics and a changing marketplace.
Overview
- Customer Satisfaction Assess customer product experience, interaction, and determine customer satisfaction and overall sentiment.
- Models and Practices Evaluate product oriented support models, delivery practices, and operational frameworks.
- Product Modifications Recommend existing product modifications, enhancements, or entirely new products aligned to market demand.
- Revenue Models Develop pricing, subscription, and revenue strategies for digital products and services.
- Mobile and Cloud Readiness Ensure your product portfolio is optimized for mobile delivery and cloud based service models.
Our Process
Audit Product Models and Practices
Conduct a comprehensive audit of your product oriented support models, delivery practices, and operational frameworks.
Assess Customer Product Experience
Evaluate customer product experience, interaction patterns, and determine overall satisfaction and sentiment.
Map Customer Engagement Journey
Define and map the customer engagement and immersion journey across physical and digital products, services, and support models.
Recommend Product Evolution
Develop recommendations for existing product modifications and changes, as well as new product opportunities aligned to market needs.
Facilitate Leadership Alignment
Lead stakeholder and senior leadership sessions to build consensus on current and future product development direction.
Deliver Strategic Report
Present a comprehensive report with operational and strategic recommendations, implementation roadmap, and success metrics.
Case Studies
Organizations that have partnered with 2040 Digital to develop and activate transformative product strategies.
American Academy of Physician Assistants (AAPA)
Created the academy’s research product strategy to match practice and industry needs and changes. Developed comprehensive business, marketing, and communication strategies to match product set benefits to features. Evolved existing member products and created new revenue producing products resulting in $3M in new revenue.
American Institute of Architects (AIA)
Created the digital product strategy for this $62M revenue association. Constructed shared revenue partnerships across industry partners. Developed comprehensive business and technical plans. Evolved existing member products and created new revenue producing products.
Ready to Activate Your Product Strategy?
Partner with 2040 Digital to build a product strategy that positions your organization for growth and relevance in a digital marketplace.
Our Services
🎯 Strategic Readiness Assessment
Discover where your organization stands on the readiness spectrum and identify your next steps forward.
📬 Weekly Insights
Get the latest thinking on strategy, organizational leadership, and business growth delivered to your inbox.
📖 The Truth About Transformation
Kevin Novak's definitive guide to why most transformations fail and the human-centered approach that drives sustainable success.
🎙️ Human Factor Podcast
Real conversations about the human side of organizational strategy and leadership with industry leaders.