Medical Society, Association & Publisher Expertise
2040 Digital brings deep healthcare industry knowledge to help medical societies, associations, and publishers navigate digital transformation, drive relevance, and generate sustainable revenue.
The Changing Landscape Impacting Medical Organizations
The field of healthcare grows more dynamic daily as the industry adjusts to new payer models and practitioners and patients have more choice in new treatments. Providers must manage the confusion arising from shifting payment models associated with MACRA and new government mandates while treating a patient population increasingly saddled with chronic disease and co-morbidities.
Your current and prospective stakeholders interact in many ways with your organization and expect you to directly correlate products, services, and content to problems they want to solve or to satisfy needs they have. The wants, needs, and problems your stakeholders are trying to solve require new approaches, and how they behave, seek information, and what they expect of you are very different than what you once understood them to be.
2040 Digital specializes in helping medical-focused associations and publishers decode the digital universe. We enable the creation of deep, value-producing relevance to your target communities, audiences, and segments, whether they be practitioner, company, or patient focused.
Overview
- Great Expectations We understand the demands placed on you and know how to help you meet those expectations from all stakeholders.
- In-Depth Understanding Our team brings a holistic understanding of policy, regulation, compliance, and ethics in the healthcare space.
- Industry Expertise Extensive knowledge of Pharma, the industry in general, and the insurance sector that brings immediate results.
- Practitioner & Patient Expertise Intimate understanding of practitioner and patient consumption and engagement behaviors and practices.
- CME Expertise Our depth of expertise transcends to creating, measuring, and delivering Continuing Medical Education and MOC programs.
Audiences We Understand
Deep knowledge of each specific and nuanced target segment and specialty across the healthcare ecosystem.
Our Process
Reveal Current Impact
Assess your current reach, impact, and challenges across all stakeholder segments and channels.
Identify Gaps and Opportunities
Analyze current strategy, identify tactical gaps, and uncover new opportunities for growth and engagement.
Segment Audiences
Create segmentation of your current and prospect audiences with targeted value propositions for each group.
Map Engagement Funnels
Design value-producing marketing and engagement funnels aligned to stakeholder needs and behaviors.
Evaluate Market Demand
Assess market demand, competitors, and opportunities to identify new target market segments.
Deliver Plans and Strategies
Right-select and right-size technology platforms and deliver comprehensive plans and strategies to achieve your goals.
Case Studies
Medical societies, associations, and publishers that have partnered with 2040 Digital to drive relevance and revenue.
American Thoracic Society (ATS)
Created extensive data, technology, and measurement strategy. Facilitated selection of customer data management platform, beacon tracking, and marketing automation platforms. Led the development of a digital advertising strategy and facilitated organizational movement to a data and analytics orientation.
American Academy of Physician Assistants (AAPA)
Developed new membership, research, and marketing programs. Created new targeted value propositions for segments. Built a data and analytical performance measurement program and solidified new market segments while increasing prospects.
EB Medicine
Developed digital marketing plan and strategy. Facilitated creation of medical professional targeted personas. Created customer and prospect marketing funnel flows and developed a long-term plan for enabling personalization.
FDA News
Developed marketing automation plan and strategy. Created drug and device company and professional targeted personas. Built customer and prospect marketing funnel flows and conducted automation and marketing training.
American Academy of Otolaryngic Allergy (AAOA)
Developed this association’s digital audience development and management strategy. Created member and customer personas, segmentation, and data measurement approaches. Led the development of audience-targeted content and web experiences.
CDC Million Hearts Campaign
Developed this government agency’s audience development and content management strategy focused on medical practitioners’ need for web-based education and information on heart disease and stroke risk. Created personas, segmentation, and data measurement approaches.
Ready to Drive Relevance and Revenue?
Partner with 2040 Digital to build strategies that meet the expectations of practitioners, patients, and stakeholders in a rapidly evolving healthcare landscape.
Our Services
🎯 Strategic Readiness Assessment
Discover where your organization stands on the readiness spectrum and identify your next steps forward.
📬 Weekly Insights
Get the latest thinking on strategy, organizational leadership, and business growth delivered to your inbox.
📖 The Truth About Transformation
Kevin Novak’s definitive guide to why most transformations fail and the human-centered approach that drives sustainable success.
🎙️ Human Factor Podcast
Real conversations about the human side of organizational strategy and leadership with industry leaders.