Data and Analytics Strategy Archives

B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you offer your customers, members, clients, and employees serves as the greatest opportunity to deliver quality and a relationship that is authentic,…

Kevin Novak

June 15, 2021

View Post

Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital data, communications, and marketing reality. A reality that at its core significantly alters and limits marketing techniques, data collection and…

Kevin Novak

June 15, 2021

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

View Post

B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and exhibitions are a rich revenue source and a productive channel to bring forward education and knowledge for its attendees. For Exhibitors and Sponsors, conferences and exhibitions…

Kevin Novak

September 30, 2019

Why Behavioral Data Matters (2018) Updated for 2025

View Post

Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given…

Kevin Novak

September 23, 2018

Digital Marketing for Beginners – Going Inbound

View Post

Data and Analytics Strategy · Marketing Automation · Penny Little · The Impact of Digital

Digital Marketing for Beginners – Going Inbound

Are you a Digital Marketing beginner? Going Inbound for the first time? Interested in learning how digital marketing can help you grow your business? Have more questions than answers? If you are a new business owner, or even someone who has been in business for some time but are relying on old “outbound” methods of marketing, the best way to get started is by understanding how digital and inbound marketing methods go together toward a successful digital marketing strategy. Let’s…

Kevin Novak

July 31, 2017

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

View Post

Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this disruption. When digital is a focus, it is most often at the surface level or what is often equated as the “presentation layer” that the customer sees…

Kevin Novak

June 5, 2017

View Post

Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around to see retail, publishing, transportation and other sectors thrown, willingly and unwillingly, into a period of transformative change…

Kevin Novak

June 5, 2017

View Post

Data and Analytics Strategy · The Impact of Digital

What is Behavioral Data?

How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short, it is data that is recorded and collected about the customer/prospect customer and how they move and the…

Kevin Novak

June 14, 2016

Conscious vs Subconscious Decision Making

View Post

Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and alternatives in that moment or before you “felt” the right decision to make? Do you remember thinking it…

Kevin Novak

June 13, 2016

Association Benchmarking and Content Analytics

View Post

Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority and credibility. Those organizations, individuals and groups are publishing content on the same subjects and most likely trying…

Kevin Novak

September 17, 2015

Older Posts →