Data and Analytics Strategy Archives

B2P · B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Acquisition · Member Engagement · Member Renewal · Member Retention · The Age of the Customer · The Impact of Digital · Transformation · Value Proposition

The Customer Value Proposition and Relationship of Trust

The Impact of Digital The Customer Value Proposition and Relationship of Trust By Kevin Novak June 15, 2021 5 min read First-Party Data Transformation in the Age of Compliance With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you…

Kevin Novak

June 15, 2021

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Analytics · Data and Analytics Strategy · Digital Revenue Models · Marketing Automation · Member Engagement · The Age of the Customer · The Impact of Digital · Transformation

The Changing US Privacy Landscape in 2021

The Impact of Digital The Changing US Privacy Landscape in 2021 By Kevin Novak June 15, 2021 7 min read Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital…

Kevin Novak

June 15, 2021

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

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B2P Value Proposition · Data and Analytics Strategy · Digital Revenue Models · Matching the Needs of HCPs · Member Engagement · Member Retention · The Impact of Digital

Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events

The Impact of Digital Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events By Kevin Novak September 30, 2019 14 min read Why Exhibit at a Conference in the First Place? Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and…

Kevin Novak

September 30, 2019

Why Behavioral Data Matters (2018) Updated for 2025

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Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital

Why Behavioral Data Matters (2018) Updated for 2025

Digital Transformation Why Behavioral Data Matters (2018) Updated for 2025 September 23, 2018|21 min read How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and…

Kevin Novak

September 23, 2018

Digital Marketing for Beginners – Going Inbound

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Data and Analytics Strategy · Marketing Automation · Penny Little · The Impact of Digital

Digital Marketing for Beginners – Going Inbound

The Impact of Digital Digital Marketing for Beginners – Going Inbound By Kevin Novak July 31, 2017 3 min read Are you a Digital Marketing beginner? Going Inbound for the first time? Interested in learning how digital marketing can help you grow your business? Have more questions than answers? If you are a new business owner, or even someone who has been in business for some time but are relying on old “outbound” methods of marketing, the best way to…

Kevin Novak

July 31, 2017

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

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Data and Analytics Strategy · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model

The Impact of Digital Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model By Kevin Novak June 5, 2017 5 min read The Content Machine, Data and Technology A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this…

Kevin Novak

June 5, 2017

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Data and Analytics Strategy · Digital Advertising Trends · Digital Revenue Models · Editors and Publishers · revenue · The Impact of Digital · Value Proposition

The Revenue Shift and Digital

The Impact of Digital The Revenue Shift and Digital By Kevin Novak June 5, 2017 6 min read Media Companies Transforming Business Models in Digital Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around…

Kevin Novak

June 5, 2017

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Data and Analytics Strategy · The Impact of Digital

What is Behavioral Data?

The Impact of Digital What is Behavioral Data? By Kevin Novak June 14, 2016 8 min read How can behavioral data help You? The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short,…

Kevin Novak

June 14, 2016

Conscious vs Subconscious Decision Making

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Data and Analytics Strategy · The Age of the Customer · The Impact of Digital

Conscious vs Subconscious Decision Making

The Impact of Digital Conscious vs Subconscious Decision Making By Kevin Novak June 13, 2016 8 min read We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and…

Kevin Novak

June 13, 2016

Association Benchmarking and Content Analytics

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Data and Analytics Strategy · The Impact of Digital

Association Benchmarking and Content Analytics

The Impact of Digital Association Benchmarking and Content Analytics By Kevin Novak September 17, 2015 3 min read Understand How to Benchmark Your Digital Performance Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…

Kevin Novak

September 17, 2015

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