The Impact of Digital Lead Generation and Lead Scoring By Kevin Novak December 8, 2016 4 min read Digital has transformed your market as current and prospect customers, members and subscribers have turned into modern buyers. The modern buyer desires companies and organizations to provide higher levels of product and service value, personalized services and meet expectations (at a high-quality level) for communication anytime and anywhere, regardless of channel. Preferences and desires have evolved to one-to-one connective engagement. Research is…