The Truth about Transformation

The Truth About Transformation: Why Most Change Initiatives Fail (And How Yours Can Succeed)

Available in hardback, paperback and eBook formats.

Why do 70% of organizational transformations fail?

The brutal truth: It’s not about strategy, technology, or resources. Organizations fail because they fundamentally misunderstand what drives change—the human factor.

While leaders obsess over digital tools, process improvements, and operational efficiency, they’re missing the most critical element: the psychological, behavioral, and cultural dynamics that actually determine whether transformation takes hold or crashes and burns.

The 2040 Framework reveals what really works:

Why your workforce unconsciously sabotages change (and how to prevent it)
The hidden biases that derail even the best-laid transformation plans
How to build psychological safety that accelerates rather than impedes progress
The difference between performative change and transformative change that sticks

This isn’t theory—it’s a battle-tested playbook. We’ve compiled real-world insights from organizations of all sizes, revealing the elements that comprise genuine change. Through provocative case studies, you’ll see exactly how transformations derail—and more importantly, how to ensure yours doesn’t.

What makes this different: While most change management books focus on process and tools, The Truth About Transformation tackles the messy, complex, utterly human reality of organizational change. You’ll discover why honoring, respecting, and acknowledging the human factor isn’t just nice—it’s the difference between transformation and expensive reorganization.

Perfect for: CEOs, change leaders, consultants, and anyone tired of watching transformation initiatives fizzle out despite massive investment.

Now available in paperback—because real transformation requires real understanding.

Order your copy today and discover why the human factor is your transformation’s secret weapon (or its biggest threat).