Make a Difference With 2040 Digital
2040 Digital Is Celebrating It’s 10th Anniversary
Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 10 years.
We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.
Who We Are?
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter
The Temptation of Addition Bias
Issue 211, May 8, 2025
We are addressing a common strategy that many organizations use to solve an immediate problem. Addition bias is something we’re pretty sure you have encountered as a problem-solving strategy when dealing with business challenges. To set the scene, we offer you a case study.
Trouble in Paradise
This situation may sound familiar. Let’s say you are responsible for audience development for a media brand, association membership or event production. Your audience has been shrinking over the past few years, although your offerings have been well received and get good customer reviews. A new digital marketing manager has joined the staff with a lot of ideas that have been successful in the digital marketing sector in consumer audience development. As the marketing director for your B2B brand for the past 22 years, you are suspicious.
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.