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Make a Difference With 2040 Digital

2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.

Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.

We work with you to build a relevant narrative that singles you out in your market and target market sectors.

We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.

Our work is based on trust, built on authenticity and powered through collaboration.

Digital environments are changing by the minute. It’s a dynamic, often confusing picture.

2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:

Understand

Understand clearly your online audiences and target markets

Grow

Discover where opportunities exist. Leverage Data to work for you and Grow your revenue in new expansive ways.

Build

Build engagement with members, users, customers, prospects and other stakeholders.

Decode

Decode the digital universe to seize the opportunities in your organization’s immediate future.

How We Work

There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>

Current Issue of 2040's Ideas and Innovations Newsletter

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Get “The Truth about Transformation”

The 2040 construct to change and transformation. What’s the biggest reason organizations fail?  They don’t honor, respect, and acknowledge the human factor.  We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.

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Controlling Individual Privacy and Data

Is Your Organization Ready to Comply with Privacy Protections?

Issue 84, December 1, 2022

A wise man once told us when thinking about a significant life event, “We can be prepared, but we’ll never be ready.” So, it may be a stretch to connect mortality with privacy laws, but we would argue that most organizations are neither prepared nor ready to deal with the privacy changes at the state level in the United States and countrywide in many countries around the globe.

And here we are, several weeks away from the California Privacy Rights Act (CPRA), a follow-on to the California Privacy Protection Act of 2018, parts of the Colorado Privacy Protection Act, Virginia Privacy Law and others taking effect January 1, 2023. If you are a globally focused organization, what many describe as international, the Digital Services Act (entering into force February 2023) and the Digital Markets Act (parts in force November 2022 and fully by May 2023) covering the entire European Union are going to significantly impact your organization.

Additionally, other countries like the UAE, Saudi Arabia, United Kingdom and Australia have or will soon have individual digital privacy protection laws modeled after the European Union. Each is a landmark shift in how any organization connects with its stakeholders online and collects their data.

We raised several red flags last summer (2022) encouraging introspection, analysis and consideration of changes in strategy and tactics by revealing what inference data is and how it is defined by the new laws, calling attention for being forewarned and forearmed in how data management and collection is going to change, and over two issues ( Privacy Regulation Update: The Doors Are Locking on User Data and Breaking News: New Privacy Updates), discussing the legislative updates in detail.

If you haven’t yet mastered the knowledge and awareness you need, now is the time. At this time of year, we tend to get distracted by the holidays and often become nostalgic looking backwards on the year that has nearly passed. We would caution looking backwards or being distracted will come with unintended consequences impacting what you and your organization seek to achieve in 2023.

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