Make a Difference With 2040 Digital
2040 Digital Is Celebrating It’s 10th Anniversary
Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 10 years.
We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.
Who We Are?
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter
Being Human in the Age of AI: Where We Are Heading Now and into 2035
Issue 209, April 24, 2025
If you’ve been working with any Large Language Model (LLM) – ChatGPT, Claude, et al. – you’ve probably noticed how weirdly polite and eager to please these tools are. That’s no surprise because they are trained to please you. It’s refreshing to have a handy research tool that responds like a friendly, faithful dog within seconds. It makes it tempting to depend on AI for the instantaneous results that are enhanced by its feel-good personal touch.
Early analysis shows individuals are migrating from searching for information to asking their favorite AI tool, chatbot or app to provide them with the insight they need to meet the day’s task or facilitate making a decision. The level of trust in AI that has become so ingrained is scary in many ways. But we need to remember that the same trust was given to Google, Bing, AltaVista and many other search engines. We quickly embraced the technological opportunity to remove the need to exercise our own critical thinking. Instead, we conserved our energy and transferred our responsibility for making decisions to a tool, platform or app.
We all do it. Given the amount of time lost in consuming TikTok and Facebook feeds or on our social platform of choice, we have convinced ourselves we don’t have the time to think. But maybe we don’t want to think. We just want an easy way to complete a task, trust something or someone else to make a decision, and move along.
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.