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2040 Digital Is Celebrating It’s 10th Anniversary


Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 10 years.

We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.

Who We Are?

2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.

Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.

We work with you to build a relevant narrative that singles you out in your market and target market sectors.

We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.

Our work is based on trust, built on authenticity and powered through collaboration.

Digital environments are changing by the minute. It’s a dynamic, often confusing picture.

2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:


Understand clearly your online audiences and target markets


Discover where opportunities exist. Leverage Data to work for you and Grow your revenue in new expansive ways.


Build engagement with members, users, customers, prospects and other stakeholders.


Decode the digital universe to seize the opportunities in your organization’s immediate future.

How We Work

There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>

Current Issue of 2040's Ideas and Innovations Newsletter

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Whistleblowers and Trust: Revealing Courageous Leadership

Issue 164, June 13, 2024

Who do we trust in the public forum? It’s hard to judge with cascades of misinformation and intentional disinformation swirling around on the internet, in the courts and at the rallies. It’s also hard to identify any public heroes in a polarized society.  One person’s champion is another’s enemy. To say it’s confusing is an understatement. Psychology Today describes heroes as individuals who give us hope, energize us, heal us, impart wisdom, are role models for morality, offer safety and protection, give us meaning and purpose, provide social connection and reduce loneliness, help individuals achieve personal goals, and help society achieve societal goals. It’s an ambitious list but it could become a personal playbook for everyone to lead a mindful, compassionate life.

Speaking of heroes, we’ve noticed that whistleblowers have been making headlines recently. Courageous individuals have resigned from well-respected brands over ethical principles. We feel a review of courage in leadership is due for a review, with a focus on the vagaries we face with the added pressure of AI, which incidentally is coming to the new iPhone via OpenAI. Yes, even Apple has succumbed to aligning with the current market leader. The impact of that innovation is a topic for another day.


If you’ve been tracking media news, you may have read that The Washington Post CEO Will Lewis “reportedly tried to kill a story about his alleged involvement in a UK phone hacking scandal coverup, offering an NPR reporter an interview in exchange for squashing the forthcoming article.” (CNN)

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Get “The Truth about Transformation”

The 2040 construct to change and transformation. What’s the biggest reason organizations fail?  They don’t honor, respect, and acknowledge the human factor.  We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.

Get the Book>

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