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2040 Digital Is Celebrating It’s 10th Anniversary
Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 10 years.
We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.
Who We Are?
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter
Are You Trapped in a Wake? What Is Prevalence Inflation?
Issue 170, July 25, 2024
Imagine this hypothetical situation. You are sucked into the slipstream of a fast-moving vehicle, controlled within a narrow bandwidth by its velocity. This may sound improbable, but racecar drivers use this technique to their advantage. It’s called drafting, and the low-pressure wake behind a leading car reduces the aerodynamic resistance on the front of the trailing car, allowing the second car to pull closer. As the second car nears the first, it pushes high-pressure air forward so less fast-moving air hits the lead car’s spoiler. (Wiki) Very risky, but strategic.
In boating, its wake may endanger others. A boat’s wake may rock, swamp, or capsize other boats and passengers may be thrown off balance or overboard, leading to serious injury. (Boat-Ed) Like racecar drivers, some boats ride inside of other boats’ wakes to smooth out the water. Wakes can be hazardous to others on many fronts and like most things in life, require proactive thinking and even a strategy to navigate the risks and consequences.
Prevalence Inflation
But there’s an even more potentially harmful wake phenomenon that we recently read about: prevalence inflation, coined by researchers Lucy Foulkes and Jack Andrews.
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.