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Make a Difference With 2040 Digital

2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.

Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.

We work with you to build a relevant narrative that singles you out in your market and target market sectors.

We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.

Our work is based on trust, built on authenticity and powered through collaboration.

Digital environments are changing by the minute. It’s a dynamic, often confusing picture.

2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:

Understand

Understand clearly your online audiences and target markets

Grow

Discover where opportunities exist. Leverage Data to work for you and Grow your revenue in new expansive ways.

Build

Build engagement with members, users, customers, prospects and other stakeholders.

Decode

Decode the digital universe to seize the opportunities in your organization’s immediate future.

How We Work

There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>

Current Issue of 2040's Ideas and Innovations Newsletter

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Oversimplification

Do You Fall Prey to Oversimplification?

Issue 147, February 15, 2024

We all do it.  We oversimplify when it suits us or when we believe that is what our audience wants to hear. In business, we have been programmed not to share too many financial details and just report the high-level numbers. Or not get all techy; talk in plain English. Avoid all those legal terms that make heads spin. Can’t you just say that a different way? Add to that programming the urban myth that human beings hate to read anything too complicated; get to the point quickly.

Separate But Equal

A behavioral truth is that ultimately each of us seeks to conserve our energy and take the easiest path, which falls into the temptation to oversimplify. After all, deep diving into every issue, problem, and solution comes with the risk that everyone around the table will take a short snooze. We believe that a few important bullet points and the most concise communication of information will be a crowd-pleaser. If we get exhausted from “too much information,” we believe everyone will too. But those shouldn’t be excuses.

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Get “The Truth about Transformation”

The 2040 construct to change and transformation. What’s the biggest reason organizations fail?  They don’t honor, respect, and acknowledge the human factor.  We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.

Get the Book>

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