Make a Difference With 2040 Digital
2040 Digital Is Celebrating It’s 11th Anniversary
Thank you to our clients, subscribers and readers for your confidence, trust and support over the past 11 years.
We look forward to many more years guiding, informing and advising organizations and individuals on their transformation path.
Who We Are?
2040 Digital is a full-service strategic solutions firm that helps you navigate today’s complex, constantly-evolving digital business environment. We are specialists in not-for-profits, B2B publishers, B2C publishers, associations, government and businesses in general.
Everything we do is geared to transforming your organization and fulfilling its potential in a dynamic and ever increasingly digital world.
We work with you to build a relevant narrative that singles you out in your market and target market sectors.
We are your partner in strengthening your brand, developing a sustainable business strategy, growing your revenues and engaging your key stakeholders.
Our work is based on trust, built on authenticity and powered through collaboration.
Digital environments are changing by the minute. It’s a dynamic, often confusing picture.
2040 Digital brings together the digital, analytical, technical, creative, and business assets that your organization needs to:
How We Work
There isn’t anything we do at 2040 Digital that is cookie cutter. We deliver powerful results, with solutions, strategies, and recommendations that are matched to your business, market, and customers. Learn More>
Current Issue of 2040's Ideas and Innovations Newsletter

Why Doing the Right Thing Is So Hard
Issue 220, July 10, 2025
Imagine that you live and work in a surveillance state—a place where things just happen with no explanation, people show up and disappear, everyone is being watched, everything is being reported, and no one can be trusted. Surveillance disintegrates trust, making people anxious, paranoid, and mistrustful. It creates a climate where fear overrides integrity and self-preservation stifles action. In Hamlet, Denmark was such a surveillance state, and no one was doing what was right.
While this may seem like an extreme example, many modern workplaces share troubling similarities with surveillance cultures with opaque decision-making from leadership, inconsistent policy enforcement, performance systems that reward results over process, and a lack of psychological safety to question unethical actions.
Get “The Truth about Transformation”
The 2040 construct to change and transformation. What’s the biggest reason organizations fail? They don’t honor, respect, and acknowledge the human factor. We have compiled a playbook for organizations of all sizes to consider all the elements that comprise change and we have included some provocative case studies that illustrate how transformation can quickly derail.