Data and Analytics
2040 Digital is your solution to gaining intelligence and increasing revenue. We guide organizations in leveraging data and analytics to improve all aspects of business, product, and customer experiences.
Intelligence That Drives Results
Your customer and member demographics are shifting. Your revenue sources are changing. Your products and services may not be as relevant as they once were. Your organization now exists in an omnichannel world in which one customer or member interacts with you across all your channels, wherever, however, and whenever they desire.
In the digital world, every organization has access to intelligence and insight. You can know firsthand and in real time how products and services are performing, what customers and members feel and say about the organization, and how content is being consumed and shared.
With the sophistication of digital platforms and technology tools, data can be collected every second of every day and stored in anticipation of providing the analytics needed to inform and educate. 2040 Digital has a proven track record of guiding organizations and serving as an insights partner to leveraging data and analytics to improve all aspects of business, product, and customer experiences.
Overview
- Increase Revenue We determine how to better leverage customer information, insights, and sales activity to increase revenue and improve customer satisfaction.
- Digital Assessment Our team assesses and builds your digital analytics capability and strategy to match your organizational goals.
- Increase Effectiveness We create reports and dashboards to measure your performance and drive operational improvements.
- Insights Partner We maintain a role as your ongoing insights partner and provider, ensuring data continues to inform your decisions.
Your Data and Analytics Strategy
To anticipate the future and to thrive, you need to build a data and analytics model with a strategy that sets your plans, goals, and direction.
Strategic Foundation
Strategies, goals, and plans are critically important. An organization needs to be clear about where it has been and where it is striving to go. Organizations without strategies or forward-thinking plans may get immediate results but will not be able to adapt as the world and the market change.
Digital Competitive Landscape
Today’s competitive world revolves around a global digital space where your customers and members are interacting daily, on their own terms, with the brands they love, the organizations they belong to, and the communities they align with. A digital business requires a data-driven approach.
Data as Opportunity
Data via analytics can provide concrete insight and information. Tools and platforms are available that make accessing data as easy as monitoring your dashboard. Data also offers significant opportunities to create new products and services through internally and externally available data.
Our Process
We provide a fixed-price assessment and exploration package focusing on your current business environment and market to determine your data and analytics assets.
Digital Analytics Assessment
Assess your current digital analytics capability and identify gaps, opportunities, and areas for improvement across your data infrastructure.
Capability Building
Advise how to build new capabilities that reveal who your customers and members are, what they say about your brand and products, and how they refer others to you.
Revenue and Satisfaction Optimization
Determine how to better leverage customer information, insights, and sales activity to increase revenue, improve satisfaction, and increase operational effectiveness.
Data Product Opportunities
Assess your data and identify if you have new product, research, content, or services opportunities that can generate additional value from existing assets.
Technology and Tools
Identify technology tools and platforms to match your needs, and provide design playbooks for new or modified products and services.
Dashboards and Reporting
Create reports and dashboards to measure your performance, and serve as your ongoing organization or business insights partner.
Case Studies
Organizations that have partnered with 2040 Digital for data and analytics strategy and implementation.
American Thoracic Society (ATS)
Created extensive data, technology, and measurement strategy and program. Facilitated selection of customer data management platform, beacon tracking, and marketing automation platforms. Led the development of a digital advertising strategy and facilitated organizational movement to a data and analytics orientation.
FDA News
Created extensive digital analytic and data strategy and plan. Facilitated Known User attribute profiling and audience development strategies. Documented data and analytical business processes for performance and market measurement. Led the implementation of marketing automation.
American Association for Marriage and Family Therapy (AAMFT)
Created extensive digital analytic and data strategy correlated to member value. Facilitated Known User attribute profiling and member development strategies. Developed behavioral and transactional data schemes and attribution models. Led implementation and training for marketing automation.
Library of Congress
Created extensive digital analytic and sentiment measurement program. Implemented dashboard matched to Institution performance measurements and goals. Established monthly Congressional reporting on the Library’s digital performance.
Ready to Unlock the Power of Your Data?
Partner with 2040 Digital to build a data and analytics strategy that drives intelligence, revenue, and competitive advantage.
Our Services
🎯 Strategic Readiness Assessment
Discover where your organization stands on the readiness spectrum and identify your next steps forward.
📬 Weekly Insights
Get the latest thinking on strategy, organizational leadership, and business growth delivered to your inbox.
📖 The Truth About Transformation
Kevin Novak’s definitive guide to why most transformations fail and the human-centered approach that drives sustainable success.
🎙️ Human Factor Podcast
Real conversations about the human side of organizational strategy and leadership with industry leaders.