That said, here are our top seven lessons learned over the past 14 months based on our work with organizations under siege. These are big-picture macro shifts and 20Forty has the experience and expertise to bridge theory to practice in helping businesses achieve the next level of leadership, organizational and operational transformation.
- Be Prepared and Be Flexible
Agility is a critical guiding business principle; you can’t afford to run a business the same way you have always operated. Be open to change triggered both internally and externally. Anticipate the future, don’t catch up to it.
- Redefine Your Relevance
Take stock. Reexamine your purpose and mission to all your stakeholders. How has your industry changed and how do you best respond to these changes? Your brand isn’t what you say about yourself, it’s what your customers say about you. Your stakeholders are in the driver’s seat; listen to them and follow their lead.
- Upgrade Your Services
Innovate how you deliver your products and services. Move forward and get unstuck from business as usual. Simple example with big implications: Zoom/Teams calls are here to stay for both customers and your workforce. Pay attention to your customers and deliver your products and services when, where and how they want them delivered.
- Change Your Mindset
Organizational drag and resistance to change is a mindset you can’t afford to have. Not to sound all new-agey, if leadership doesn’t think transformation is possible, it’s not going to happen. And that change comes from all corners of the organization; ensure that your business includes individuals who think differently and have the courage to challenge the status quo.
- Reframe Your Culture
The perfect storm of the pandemic, civil unrest and an economic reset has revealed the cracks in our workforce culture. The next-gen workforce is forcing a hard look at dormant issues, including running a purpose-based organization, supporting Diversity, Equality and Inclusion (DEI) taking a stand on sustainability and creating a more supportive work community. At last, but not least, remote work is now table stakes for employees of all ages.
- Rethink Your Organization
We live in a world that is interconnected, yet we organize our businesses into siloed models. It is impossible to run a high-performance organization today if it is not organized in a holistic, systems-based network. Your workforce cannot operate effectively in a vacuum; the most innovative solutions come from collaboration, not a command-and-control hierarchy.
- Digital Transformation
We live and work in a digital marketplace. End of subject. If your business is not operating with the best possible digital tools, work processes and systems, you are already lagging behind your competition. We’re beyond digital transformation; we’re in the era of digital mastery.