Product Strategy

Millennials will soon be the majority of your customers and members, plus your employees, and represent the majority of your existing or potential revenue.

Your organization now exists in an omnichannel world in which one customer or member interacts with you across all your channels, wherever, however and whenever they desire.

And your customers’ and members’ preferences are changing.

They want digital products, services and interactions along with your traditional physical world products, services and interactions.

Digital has a profound impact across your business, organization and revenue.

As a result, you need the right product strategies and plans in place to succeed with the evolution of your business.

We help you determine the products that reflect the move to digital.

2040’s team provides market and product analysis to ensure your plans are sound.

And most important, we help you identify the right data and measures to ensure that you are making an impact and achieving success.

Transforming into a digital business can be challenging and complex.

2040 delivers the right expertise and resources to understand the complexity and all of the moving parts that can impact your organization.

The world is being disrupted by digital and changing consumer and member preferences.

You can’t afford to take the risk of being left behind.

For example, the shift in pricing, sales and revenue models requires new thinking and understanding.

An online subscription and cloud-based service business is a new way to operate.

Making your products available via mobile is table stakes.

Successful organizations are nimble and remain competitive and relevant to shifting demographics and a changing marketplace.

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Strategies, goals and plans are critically important.

An organization needs to be clear about where it has been and where it is striving to go.

Organizations without strategies or forward-thinking plans may get immediate results but won’t be able to adapt as the world and the market change.

Today’s competitive world revolves around a global digital space where your customers and members are interacting daily, on their own terms, with the brands they love, the organizations they belong to and the communities they align with.

A digital business is no different.

To anticipate the future and to thrive, you need to build a digital product model with a strategy that sets your plans, goals and direction for high-quality digital services and interaction with your audience, customers or members.

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