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Hope vs. Optimism: Leveraging Both for Strategic Success

Hope vs. Optimism: Leveraging Both for Strategic Success Issue 208, April 17, 2025 In today’s volatile, chaotic marketplace, organizations often fall back on hope as a default business strategy. When leaders feel overwhelmed by external, confusing, and contradictory factors, hope may seem like the last resort. Americans are naturally resilient problem-solvers, but when challenges shift daily, the stress triggered by uncertainty becomes debilitating. The instinct is to retreat, wait, and hope for the best. At 2040, we’re fascinated by these…

A Gratitude Retrospective

A Gratitude Retrospective Issue 188, November 28, 2024 As we take a brief break with family and friends to celebrate Thanksgiving, we want to review what has been resonating so far during this interesting and surprising year. Our 2024 newsletters have focused on forward-thinking topics, reflecting on trends and challenges impacting organizations and leadership, always mindful of what motivates human behavior. Everything that intrigues us and we share with you is instrumental in the process of organizational change and transformation…

Where Has Our Optimism Gone?

Where Has Our Optimism Gone? Issue 156, April 18, 2024 If you were asked to describe the personality of America you might use the adjectives resilient, optimistic, can-do, problem-solving. Our history has been built on these principles and they are still very much embedded in what drives our economy.  However, what’s driving our culture seems to be shifting from these positive “optimistic, can-do” characteristics and turning to a darker, more fractious side – if you believe what you see, hear,…

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