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The Consequences of Unbounded Optimism – Ideas and Innovations from 2040

The Consequences of Unbounded Optimism Issue 94, February 9, 2023 All societies live by stated or perceived mantras. In the United States we reach for the stars, believe the sky is the limit, and if we build it, they will come. These sentiments permeate our culture, inspire our children, and guide our business leaders. We love entrepreneurialism; we reward it, admire it, and aspire to it.  The entrepreneurial spirit and manifest destiny represent the American can-do ingenuity and genius of…

How to Master the Art of Storytelling – Ideas and Innovations from 2040

How to Master the Art of Storytelling Issue 93, February 2, 2023 Origin Stories Storytelling and narrative have become the buzzwords of modern marketing.  You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you. Storytelling has been around as long as humans; the 50,000-year-old cave paintings…

When Less Is More – Ideas and Innovations from 2040

When Less Is More Issue 92, January 26, 2023 “We’re too big to fail.” Try that one out on Elon Musk or Mark Zuckerberg.  If there were ever two visionaries with an overabundance of hubris, they’re the ones. Although the concept of “too big to fail” technically refers to an organization that is so important to a financial system that a government would not allow it to go bankrupt due to the seriousness of the economic repercussions (Wiki), one could argue…

The Future Isn’t Going to Look Like You Think – Ideas and Innovations from 2040

The Future Isn’t Going to Look Like You Think Issue 91, January 19, 2023 Organizations founded on exponential growth are in for a wake-up call. In reverse-trend thinking, some experts believe that good enough is just good enough. Entrepreneurs believe that there are no limits to growth. What do we believe? It requires a deeper look at what is going on in our global population shifts to really understand future growth…or constriction. We wrote about this in our book, The…

Anger and Rage – Ideas and Innovations from 2040

Anger and Rage Issue 90, January 12, 2023 A group of white men wearing T-shirts, Patagonia fleece vests or zip-front sweaters, Allbirds sneakers, and faded jeans are sitting around a conference table. It is 7:30 in the morning. They are collegial, familiar with one another, and engaged in friendly banter. The senior team turns their attention to their leader who has just walked into the room; he looks exactly like they do. Two women follow him, dressed in the female…

Forging a Pathway Into 2023 – Ideas and Innovations from 2040

Forging a Pathway Into 2023 Issue 89, January 5, 2023 Two of the most important qualities we need (personally and professionally) to make good decisions are perspective and context. In order to move forward, both give relevance to how the past informs the present and can be predictive of how to plan for the future. If we take three tenses, we can reflect on what we have learned and how those insights can guide us today and tomorrow. Having said…

Taking Stock – Ideas and Innovations from 2040

Taking Stock Issue 88, December 29, 2022 One could argue that January 1 is an arbitrary date to evaluate the past 12 months. We routinely like to look back to the past calendar year, determine what went well and reflect on what we wanted to change. We view January 1 as a fresh start to tackle our procrastination, fix things that are broken, generally refresh, and forge a committed pathway forward. We all know that for many, these reflections, decisions,…

It Was the Best of Times …and Maybe the Worst – Ideas and Innovations from 2040

It Was the Best of Times …and Maybe the Worst Issue 86, December 15, 2022 It’s that time of year for stories.  We’ve all got them: holiday merriment, missteps, and mayhem. All the stories that we remember and pass on from our portfolio of family and personal legends. We have a few stories as well. In our new book, The Truth About Transformation, we have an entire section devoted to dispatches (aka case studies) that are some of the most…

What’s Holding You Back? – Ideas and Innovations from 2040

What’s Holding You Back? Issue 81, Nov 10, 2022 An important part of 2040’s practice with our clients is to use an open mind in applying intelligence and solutions from one sector to another. The concept of systems thinking is to look at the world holistically and find the intersections of new ideas and trends that paint a larger picture of an organizational landscape. By habit, we often become so focused on the day-to-day and keeping our nose to the…

The Shape of Things to Come – Ideas + Innovations from 2040

The Shape of Things to Come Issue 79: Oct 27, 2022 As we contemplate the end of another year, now is a good time to revisit the opportunities and shortfalls of technology.  And to clear up some popular theories that may be losing ground. As we have said many times, technology is no panacea or silver bullet, it is simply a tool to augment our intelligence, make our solutions smarter and help us measure what matters in a way that…

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