How Human Emotion, Identity, and History Shape Decisions

How Human Emotion, Identity, and History Shape Decisions Issue 224, August 7, 2025 It is human emotion, identity and history that shape our culture and inform our decisions. So, here’s a question that should keep every leader awake at night:…

Kevin Novak

August 7, 2025

Ideas and Innovations Newsletter

Brain Rot, Attention Spans … and You

Brain Rot, Attention Spans … and You Issue 190, December 12, 2024 If you are anything like us, reading that Oxford University identified “brain rot” as the word of the year, we took a pause to consider the implications. Then…

Kevin Novak

December 11, 2024

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The Truth about Transformation

The Truth about Transformation Book Cover Image

The Truth about Transformation is now available on Amazon in hardback and ebook formats.

Leaders, managers and employees face an existential challenge when it comes to transforming a business and business model. Resistance to change and not taking risks is the intuitive norm, and therefore sets up roadblocks that increase drag or completely prohibit change. A resistance and series of roadblocks that even technology cannot overcome.

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News and Updates

2040’s client AAOA wins Association Trends Gold Award for its new website AAOAllergy.

Check out 2040 Digital’s expertise in helping medical associations and publishers. Read More>

Kevin Novak provided a webinar via Subscription Insider. Read the Blog Posts or view the Webinar” How to Select the Right Subscription Tech“.

Kevin Novak is the Moderator of the Marketing and Data Science Council for Collaborative Gain, an executive peer exchange forum. Consider joining the council.

Kevin Novak, CEO of 2040 Digital is the Subscription Insider’s Leveraging Technology and Marketing Insider Guide providing advice and content to subscription based businesses.

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