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Ideas and Innovations Newsletter

How Human Emotion, Identity, and History Shape Decisions

How Human Emotion, Identity, and History Shape Decisions Issue 224, August 7, 2025 It is human emotion, identity and history that shape our culture and inform our decisions. So, here’s a question that should keep every leader awake at night: In an era where data-driven decision-making and AI-powered analytics lead strategy, why do so many consequential business choices still get made in conference rooms based on gut feelings, unspoken fears, and organizational memories? There appears to be an ongoing debate…

Kevin Novak
August 7, 2025
Ideas and Innovations Newsletter

Brain Rot, Attention Spans … and You

Brain Rot, Attention Spans … and You Issue 190, December 12, 2024 If you are anything like us, reading that Oxford University identified “brain rot” as the word of the year, we took a pause to consider the implications. Then of course, we felt compelled to weigh in given its correlation to managing change and transformation as well as understanding a market, customers and a workforce. We have been reeling toward shorter attention spans, higher levels of distraction, an explosion…

Kevin Novak
December 11, 2024
Ideas and Innovations Newsletter

An Elephant? What Elephant? Where Is the Elephant? – Ideas + Innovations from 2040

An Elephant? What Elephant? Where Is the Elephant? Decision-Making: Actions, Influences, Impacts and Unintended Consequences Issue 75: Sept 29, 2022 In June of this year, we published an article about unintended consequences and how many organizations, governments and individuals are blindsided by not anticipating the future. Technically, unintended consequences are outcomes of actions in the immediate past or in current times that have unforeseen impacts or influences on the near or far future. Consider a line of dominoes or a…

Kevin Novak
September 29, 2022
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: Is Perception Everything?

Is Perception Everything? Issue 39: January 20, 2022 Some say that we live in a simulation. The Hitchhiker’s Guide to the Galaxy and The Matrix popularized ideas long held by some physicists and game theorists. Some say that we will be living in a parallel reality, a metaverse dramatized by Ender’s Game, Belle and Ready Player One, to mention only three pop culture narratives. There are plenty of thinkers and philosophers who believe that reality is how you perceive it;…

Kevin Novak
January 19, 2022
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