Explore 2040’s weekly Ideas and Innovations Newsletter Articles below.
Welcome to 2040’s Ideas and Innovations – where organizational transformation meets human psychology.
Every Thursday for 4+ years, I’ve been sharing insights with 5000+ leaders about why change initiatives succeed or fail. Spoiler alert: it’s rarely about the technology.
I’m Kevin Novak, CEO of 2040 Digital and author of the books “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”. I have spent decades helping organizations navigate change by focusing on the most critical factor: the humans involved.
What you’ll get:
- Weekly deep dives into transformation topics, including strategy and psychology
- Real case studies from 100+ organizational transformations
- Frameworks that actually work in practice
- Leadership counsel and tips
- The human stories behind digital evolution
No buzzwords. No surface-level advice. Just practical insights from the front lines of organizational change.
Subscribe for free and join leaders from Fortune 500 companies, startups, and nonprofits who rely on these insights to drive successful transformation.
Join me here on our website and subscribe using the form provided on this page or find me on Substack (20Forty’s Newsletter).
Kevin Novak, CEO, 2040 Digital and author of “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”.
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2040’s
Ideas and Innovations Newsletter
Ideas + Innovations from 2040: Personal Trust and Loyalty are Table Stakes
Targeting Engagement, Establishing Trust, and Building Loyalty The cynic in us recognizes that we are living in the era of “it’s only about me.” The pragmatist in us also recognizes that as a brand and an organization, if you don’t cater to this mentality, you are likely to become irrelevant. The tools available to us to personalize our communications, offerings and services to our various stakeholders makes it impossible to conduct business as usual with legacy tactics. Simply said, to…
Ideas + Innovations from 2040: How to Practice Critical Thinking
How Critical Thinking Is Essential to Transformation and Reducing Bias What is your personal sphere of influence? As a team member, you influence your co-workers, customers, members, and management with your contributions. As a department manager, you influence a team of staff, members, customers, and others to achieve specific goals. As a member of the C Suite, your influence, informed and directed by a board and stakeholders, sweeps across the entire organization. And, as a CEO you set the course…
Ideas and Innovations Newsletter: An Executive Playbook for the Critical Path to Establishing Deep and Meaningful First-Party Data
Goodbye Cookies and Pixels Each week, we take an in-depth look at strategic, organizational, and operational challenges facing business leaders, with insights on emerging best practices. Today, we dive into innovations in the critical path to establishing and transforming first-party customer data and a data-driven culture, as third-party cookies are phased out and pixel-blocking becomes widespread. One of the biggest challenges for marketers, membership directors, subscription managers and organizations in general is the ability to reach and engage current and…
High-Performance Executive Leadership in the Workplace – Ideas + Innovations from 2040
High-Performance Executive Leadership in the Workplace Welcome to the 2040 Thought Leadership Series created to spark innovation and critical thinking about today’s business environment. As we adapt to the evolving post-pandemic mindset, the opportunity is to learn from the past months of pandemic-crisis thinking, adapting to new behaviors and marketplace realities … and leaving behind what doesn’t work any longer. Much of the past 19 months has been focused on tactical adaptations for business continuity and little time was spent…
Ideas and Innovations Newsletter: Agility is the New Nimble
Agility is the New Nimble Every generation a new business operating principle bubbles up into the professional organizational arena. Resilience has been updated with Agility (yes, we know it sounds like being Nimble, but it’s a lot more nuanced). Agility is a mainstay in the tech community – particularly with software development. Here’s a basic definition: “Business agility refers to rapid, continuous, and systematic evolutionary adaptation and entrepreneurial innovation directed at gaining and maintaining competitive advantage.” Simply stated, Agile management…
Ideas and Innovations Newsletter: The Next-Gen Is Changing Up the Workplace
The Next-Gen Is Changing Up the Workplace Welcome to 2040’s high-level Thought Leadership Series exploring key issues and trends facing organizations post-pandemic … and beyond. Millennials and Gen Z make up around half of today’s global workforce and they bring a different mindset to any business table, plus they are establishing new laws of organizational loyalty. Covid has made more and more people, across generations rethink what really matters. The consequence of this self-assessment is potentially a career change. Anthony…
Ideas and Innovations Newsletter: Events Need to Be Transformed
Events Need to Be Transformed Welcome to 2040’s thought leadership series, with insights on the changing digital marketplace. We have relied on live events for decades to bring our stakeholders together, strengthen our communities, extend our networks, build our brands and drive revenues by connecting buyers with sellers. The pandemic turned a tired model on its head. Why do we say tired? Because many organizations have depended on staging annual meetings, conferences and conventions the same way, year after year…
Ideas and Innovations Newsletter: Membership Drives Your Growth
Membership Drives Your Growth Welcome to 2040’s thought leadership series on how to build businesses and organizations that thrive in a post-pandemic marketplace. Amazon is credited with kick-starting a massive change in consumer behavior…and expectations. The public conversation and market trends reflect these systemic shifts: quick delivery, free shipping and returns, the digital marketplace platform, a trusted source for search and most importantly, a relationship based on membership and the personal or professional rewards that relationships deliver. Remember, a relationship…
Ideas and Innovations Newsletter: Lessons Learned from the Pandemic
Lessons Learned from the Pandemic Welcome! We are launching a 2040 weekly thought leadership connection to keep you updated on ideas, innovations, industry trends and emerging best practices on leadership, workplace culture, organizational and operational transformation. For business leaders, the pandemic has propelled many levels of professional and personal reflection. On a professional level, we’ve heard ad nauseum about how Covid revealed inherent organizational vulnerabilities, accelerated emerging technologies, caused a shift in consumer behavior and powered business pivots and new…