Explore 2040’s weekly Ideas and Innovations Newsletter Articles below.
Welcome to 2040’s Ideas and Innovations – where organizational transformation meets human psychology.
Every Thursday for 4+ years, I’ve been sharing insights with 5000+ leaders about why change initiatives succeed or fail. Spoiler alert: it’s rarely about the technology.
I’m Kevin Novak, CEO of 2040 Digital and author of the books “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”. I have spent decades helping organizations navigate change by focusing on the most critical factor: the humans involved.
What you’ll get:
- Weekly deep dives into transformation topics, including strategy and psychology
- Real case studies from 100+ organizational transformations
- Frameworks that actually work in practice
- Leadership counsel and tips
- The human stories behind digital evolution
No buzzwords. No surface-level advice. Just practical insights from the front lines of organizational change.
Subscribe for free and join leaders from Fortune 500 companies, startups, and nonprofits who rely on these insights to drive successful transformation.
Join me here on our website and subscribe using the form provided on this page or find me on Substack (20Forty’s Newsletter).
Kevin Novak, CEO, 2040 Digital and author of “The Truth About Transformation” and “The Truth About Transformation: Leading in the Age of AI, Uncertainty and Human Complexity”.
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2040’s
Ideas and Innovations Newsletter
Are We Playing Monopoly as a Society?
Are We Playing Monopoly as a Society? Issue 153, March 28, 2024 Big tech has been taken to task repeatedly often without a complete understanding of who they are, what they do and how their business model functions. For many, it seems elusive to understand their motives, wrapped up in proprietary strategy. And frankly, just about no one (certainly not the average individual) can figure out what they’ve been up to and what their intentions are. Are they out to…
What We Know About You: Welcome to the Surveillance State
What We Know About You: Welcome to the Surveillance State Issue 152, March 21, 2024 We recently read a report in The Wall Street Journal that got our attention. Commercial data brokers are selling their third-party data to the government. If you’re an optimist, you would think this could be a good thing. Our intelligence agencies and the defense department may be able to identify patterns that could predict and prevent an unfortunate event – terrorism, for example. But honestly,…
Unintended Consequences: Decision-Making and Economic Interconnectedness
Unintended Consequences: Decision-Making and Economic Interconnectedness Issue 151, March 14, 2024 We’re entering the fray in the debate on the economy. And central to this debate is a refresher focused on our inability to make connections, see patterns and anticipate how micro and macro trends can radically and consequentially compromise our approach to solving real or perceived problems. In solving what we see as immediate problems (low wages, inflation, price-gouging, lack of skilled workers and migration as examples), there are…
AI: Spring Awakenings
AI: Spring Awakenings Issue 150, March 7, 2024 We think the onset of Spring is a good time for house cleaning and taking a pause to reassess AI. It has taken over both the imagination and the anxiety of most anyone who has been paying attention. Take a straw poll and you may have two oppositional results. AI is a tool that will help human beings achieve higher levels of productivity and more efficient levels of profitability. Or AI is…
The Need for Reversed Learning
The Need for Reversed Learning Issue 149, February 29, 2024 Is it really true that you can’t teach an old dog new tricks? If you’re an old dog in a digital marketplace, you don’t have a choice. Let’s say you are an editor. You used to work with writers to create provocative, well-researched, surprising articles. Today, you have to write titles, headlines, and content to optimize search and game the online systems. Or let’s say you are a marketer. You…
The Value and Challenge of Compromise
The Value and Challenge of Compromise Issue 148, February 22, 2024 How many times did your parents tell you to, “Pick your battle.” And then in the next breath say, “Never compromise your values.” That ambiguity could be confusing to a child, but is mind-bending to an adult navigating our complex, polarized society. Increasingly public opinion is becoming less compromising, leaving common ground hard to find. Compromise: Positive or Negative? In its most basic sense, a compromise can be understood…
Do You Fall Prey to Oversimplification?
Do You Fall Prey to Oversimplification? Issue 147, February 15, 2024 We all do it. We oversimplify when it suits us or when we believe that is what our audience wants to hear. In business, we have been programmed not to share too many financial details and just report the high-level numbers. Or not get all techy; talk in plain English. Avoid all those legal terms that make heads spin. Can’t you just say that a different way? Add to…
How Clock Time Reshaped the World and Work
How Clock Time Reshaped the World and Work Issue 146, February 8, 2024 We think it’s safe to say that most of us take clock time for granted. Timepieces are ubiquitous; they are on our stoves, microwaves, refrigerators, walls, radios, wrists, and mobile phones. From 1300 to 1600, they were the centerpiece of small towns placed on towers and public buildings, which dramatically changed how people ordered their lives. So fast forward and timepieces have become so affordable and mobile…
Randomness and Flukes: Changing the Course of History
Randomness and Flukes: Changing the Course of History Issue 145, February 1, 2024 Hindsight is foresight, yet we may be better equipped to predict the future with the benefit of so much emerging tech. But what AI and ML don’t anticipate is the random moments that change the course of history. What’s frustrating is that you rarely see those moments in real-time. We suggest the reason is that we are looking for the wrong thing, making those random occurrences nearly…
Vulnerability as an Asset
Vulnerability as an Asset Issue 144, January 25, 2024 We’ve all heard about EQ as the skill and management strategy transcending IQ. Emotional Quotient is defined as the ability to perceive, use, understand, manage, and handle emotions (Wiki) and the ability to manage one’s own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges, and defuse conflict (HelpGuide). Any way you define it, it’s an essential leadership approach in today’s culture that is increasingly fraught…
The Risk of Certainty
The Risk of Certainty Issue 143, January 18, 2024 Human nature, at its deepest core, reinforces our longing for certainty and the prospect of security and stability. We don’t want things around us to change. We want assurance that what we know is true and real. We want certainty that we made the right decisions and choices so that outputs and outcomes will be what we expect. Ambiguity creates anxiety and insecurity and makes us defensive. Ambiguity makes most of…
What is Normal?
What is Normal? Issue 142, January 11, 2024 How many times have we heard, “the new normal.” Or conversely, the longing to return to what was normal. Or an optimistic claim to create a modern normal. Well, guess what, there is no normal. Nor was there ever one. We have operated in a disruptive, asymmetrical marketplace for over a century of continuous change. The difference today is the speed of communications that transmit the market conditions that we face 24/7…
Is This Us?
Is This Us? Issue 141, January 4, 2024 If you just landed on the planet from elsewhere, or you are a student of modern media, you might believe that America is polarized, disappointed, angry, mentally ill, always dancing in front of its mobile phones, and with a chip on its shoulder. Is this really us? Is this who we are? The issue is whether our actions, beliefs, and values are representative of who’ve always been. Or in the current fractious…
2023’s Reader’s Choice: The 5 Most Popular Issues of 2040 Ideas and Innovations
2023’s Reader’s Choice: The 5 Most Popular Issues of 2040 Ideas and Innovations Issue 140, December 21, 2023 2023 is wrapping up and we’re doing a reader’s choice this week. After all, we preach customer centrism and make it a practice with our clients. So, what’s interesting when we look at the top five newsletters we have published over 2023, which we sent to you and posted on LinkedIn, Medium, our website, and our Substack Newsletter, it says as much…
When Your Reach Exceeds Your Grasp
When Your Reach Exceeds Your Grasp Issue 139, December 14, 2023 Here’s a question for you as we wrap up 2023: Why have so many organizations reset themselves by dramatically cutting back on their staff and operations? Why did their aspirations seem so out of line with their new reality? Whatever happened to foresight? This syndrome makes us think of two quotes from two distinctly different individuals. Poet Robert Browning said, “A man’s reach should exceed his grasp, or what’s…
Inspiration for Commitment, Redefinition, and Reinvention
Inspiration for Commitment, Redefinition, and Reinvention Issue 138, December 7, 2023 What We Can Learn From Others For many of us, this year has been one of surprises and some unexpected gifts. Global events have become 24/7 headlines on our newsfeeds and most of the news is troubling. 2023 is the hottest year on record for the planet. Two wars are being waged simultaneously at great costs. Inflation remains a persistent worry despite improving economic data. The vision of an…
Bias Revisited
Bias Revisited Issue 137, November 30, 2023 If you have been following our newsletters, you know that we have a fascination about bias. In fact, from our observations about workplace dysfunction, leadership disconnect, market orientation dislocation, and digital transformation gone awry, conscious, or subconscious bias is usually at the root of the problem. It may sound simplistic, but what we don’t know we don’t know can shortstop the best of intentions and the most optimistic plans. When we think of…
Belonging Matters
Belonging Matters Issue 136, November 23, 2023 The most fundamental motivation among the human species is to belong. Belonging is implicit in sharing trust, affinity and caring about someone or something bigger than yourself. Renown philosopher Dan Dennett in a TED talk in 2006 encouraged everyone to dedicate and devote themselves to something more important than themselves to find meaning and purpose in their lives. We’ll let you draw your own conclusions whether the audience of Silicon Valley entrepreneurs and…
Power Plays
Power Plays Issue 135, November 16, 2023 As mindful observers of today’s national and global discourse, we would be among the first to remind you that we are all both a witness and a victim to power positioning among politicians, world leaders, global business moguls, and everyday bullies. And as is often the case, when bad behavior is prevalent on the world stage, it tends to trickle down to the local level in organizations, relationships, families, and institutions. It is…
Why Women at Work Remains an Issue
Why Women at Work Remains an Issue Issue 134, November 9, 2023 We’re going to tackle an issue that, in our opinion, should no longer be an issue: gender parity in the workplace. McKinsey in its latest Women in the Workplace study reports, “Over the past nine years, women—and especially women of color—remain underrepresented across the corporate pipeline. However, we see a growing bright spot in senior leadership. Since 2015, the number of women in the C-suite has increased from…
Are You Sure You Matter?
Are You Sure You Matter? Issue 133, November 2, 2023 Holding onto next-gen workers and customers (born between 1997 and 2012) requires more than a trick up your sleeve. They are actively changing up the rules of engagement in, and for, organizations of all sizes — whether they are employees or customers. Call them naïve or a brutal force of nature with critical mass, they are redefining the workplace culture and the brand/customer value proposition. Here’s the key thought: You…
The Value of Intangibles
The Value of Intangibles Issue 132, October 26, 2023 We continue to be fascinated by the value proposition of intangibles. This isn’t some weird magical idea. We’re talking about assets that have no physical form but are nonetheless valuable. Considering that we are living in a digital marketplace, intangibility has a profound relevance despite our inherent and deeply programmed need to see, feel, and touch something tangible. If it can be seen, felt, and touched we believe it is real…
Misinformation, AI, Cyber Troops, and Our Need for Guardrails
Misinformation, AI, Cyber Troops, and Our Need for Guardrails Issue 131, October 19, 2023 We’re taking a moment (again) to consider the implications of the speed of technological change confronting us daily. What was charmingly referred to as the information superhighway by Al Gore back in 1993 has morphed into a bullet train … run by AI. What’s more, we face those with malicious intent to manipulate our opinions, bend our minds into believing fiction and influence us in what…
The Present
The Present Issue 130, October 12, 2023 We’re picking up on a theme we’ve been hearing recently. It’s not exactly a new idea, but it resonates as we are challenged by living in an increasingly disruptive and disturbing world. It is, quite simply, living in the present. Professor Scott Galloway (love him or not) has increasingly peppered his critical commentaries with the realization that his career has been defined by planning for the future informed by the past. His existential…
The Motivation of Manipulating Data and Information to a Desired Outcome
The Motivation of Manipulating Data and Information to a Desired Outcome Issue 129, October 5, 2023 Some recent headlines have reported disturbing news about respected and respectable scholars falsifying or just ignoring data conclusions in scholarly papers. This is another example of the skepticism many of us have with the shifts in misinformation flooding our inboxes and newsfeeds, compelling each of us to exercise our critical thinking skills. And the examples we’re referring to aren’t even results of AI. It…