Data, Analytics and Your CRM, AMS or SMS Systems
Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic databases and spreadsheets. Staff throughout organizations have leveraged the technological opportunities available to better track and manage their interests, their customers and the information they need to…
