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Healthcare Strategy

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford expanded and new opportunities to identify educational trends, information consumption and corresponding digital behaviors along with understanding of knowledge gaps across all types of…

Kevin Novak
March 3, 2019
Know Your Audience: HCPs Savvy Information Seeking Behaviors
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Matching the Needs of HCPs · The Impact of Digital

Know Your Audience: HCPs Savvy Information Seeking Behaviors

HCP Desire for Short Form Content and the Rise of Mobile Healthcare professionals and practitioners (HCPs), like all consumers, have transformed the ways they seek and access information, education and content to solve problems, fulfill educational needs, answer questions and fill knowledge gaps. Typically, a major search engine is the first step to help reveal the most relevant and useful content to match an immediate need. A need for information resulting often before, during or immediately post patient encounter. Majorly,…

Kevin Novak
March 3, 2019
Audience Response Creates Improved Retention for HCP Continuing Education
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Matching the Needs of HCPs · The Impact of Digital

Audience Response Creates Improved Retention for HCP Continuing Education

The importance of data in healthcare continues to grow. Data is required and creates deep value for evidence-based practice, ensuring the right treatments are provided to patients and for identifying knowledge gaps, creating information awareness and determining where critical HCP focused education is needed. HCPs continue to gain most of their continuing medical education physically at annual conferences and local CE events while use of enduring online education remains majorly leveraged by younger professionals who are more comfortable in digital…

Kevin Novak
March 22, 2019
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