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Ideas and Innovations Newsletter

Being Human in the Age of AI: Trust, Adoption, and Ethical Dilemmas

Being Human in the Age of AI: Trust, Adoption, and Ethical Dilemmas Issue 233, October 9, 2025 Here’s a test: Think about yesterday. How many AI recommendations did you follow without a second thought? Your Netflix queue. Your GPS route. Maybe even what to cook for dinner. Now think about the last major strategic decision you made at work. Did you trust AI the same way? Or did something in your gut say, “Wait. I need to think about this.”…

Kevin Novak
October 9, 2025
Ideas and Innovations Newsletter

A Closer Look at Testing

A Closer Look at Testing Issue 181, October 10, 2024 A core strategy in any decision-making is whether we are asking the right questions. Theodore Levitt, Harvard Business School professor and economist asked the classic question, “What business are you in?” Transformative examples are Uber is a technology company, not a ride-sharing company — ditto for Airbnb, Google and Amazon as tech companies, not the obvious. Okay for asking questions. But what about challenging the sacrosanct strategy of testing new…

Kevin Novak
October 10, 2024
Ideas and Innovations Newsletter

Why Do We Lie? The Sequel

Why Do We Lie? The Sequel Issue 180, October 3, 2024 Even the most optimistic among us must admit that we are living in an unprecedented and unpredictable public arena of deliberate misinformation and lies. It has become accepted behavior, and among some, a badge of honor. It is confusing and discouraging that intentional lies have become part of the fabric of our lives. If we don’t know what is true and whom to trust, it can lead to the…

Kevin Novak
October 2, 2024
Ideas and Innovations Newsletter

Is Centrism an Opportunity?

Is Centrism an Opportunity? Issue 171, August 1, 2024 When was the last time you thought about centrism?  It seems almost quaint in our increasingly polarized public discourse. William Butler Yeats wrote The Second Coming in 1919. The poem has been cited for over 100 years as a cautionary voice for things falling out of balance, evocatively described in the first stanza. Turning and turning in the widening gyre The falcon cannot hear the falconer; Things fall apart; the centre…

Kevin Novak
August 1, 2024
Ideas and Innovations Newsletter

The Need for Reversed Learning

The Need for Reversed Learning Issue 149, February 29, 2024 Is it really true that you can’t teach an old dog new tricks?  If you’re an old dog in a digital marketplace, you don’t have a choice. Let’s say you are an editor. You used to work with writers to create provocative, well-researched, surprising articles. Today, you have to write titles, headlines, and content to optimize search and game the online systems. Or let’s say you are a marketer. You…

Kevin Novak
February 29, 2024
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