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A Closer Look at Testing

A Closer Look at Testing Issue 181, October 10, 2024 A core strategy in any decision-making is whether we are asking the right questions. Theodore Levitt, Harvard Business School professor and economist asked the classic question, “What business are you…

Why Do We Lie? The Sequel

Why Do We Lie? The Sequel Issue 180, October 3, 2024 Even the most optimistic among us must admit that we are living in an unprecedented and unpredictable public arena of deliberate misinformation and lies. It has become accepted behavior,…

Is Centrism an Opportunity?

Is Centrism an Opportunity? Issue 171, August 1, 2024 When was the last time you thought about centrism?  It seems almost quaint in our increasingly polarized public discourse. William Butler Yeats wrote The Second Coming in 1919. The poem has…

The Need for Reversed Learning

The Need for Reversed Learning Issue 149, February 29, 2024 Is it really true that you can’t teach an old dog new tricks?  If you’re an old dog in a digital marketplace, you don’t have a choice. Let’s say you…

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