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Are You Sure You Matter?

Are You Sure You Matter? Issue 133, November 2, 2023 Holding onto next-gen workers and customers (born between 1997 and 2012) requires more than a trick up your sleeve.  They are actively changing up the rules of engagement in, and for, organizations of all sizes — whether they are employees or customers.  Call them naïve or a brutal force of nature with critical mass, they are redefining the workplace culture and the brand/customer value proposition. Here’s the key thought: You…

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