Invisible Friction Is Slowing Your Strategy

Invisible Friction Is Slowing Your Strategy Issue 231, September 25, 2025 Earlier this year, the new CEO of a high-tech organization rushed to get an AI tool that promised to revolutionize customer onboarding into production. She was recognized as a…

Kevin Novak

September 24, 2025

Services

Digital Strategy

Business Strategy

Product Strategy

Marketing Strategy

Content Strategy

Engagement Strategy

Data + Analytics

Technology Strategy

Medical Specialty

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The Truth about Transformation

The Truth about Transformation Book Cover Image

The Truth about Transformation is now available on Amazon in hardback and ebook formats.

Leaders, managers and employees face an existential challenge when it comes to transforming a business and business model. Resistance to change and not taking risks is the intuitive norm, and therefore sets up roadblocks that increase drag or completely prohibit change. A resistance and series of roadblocks that even technology cannot overcome.

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News and Updates

2040’s client AAOA wins Association Trends Gold Award for its new website AAOAllergy.

Check out 2040 Digital’s expertise in helping medical associations and publishers. Read More>

Kevin Novak provided a webinar via Subscription Insider. Read the Blog Posts or view the Webinar” How to Select the Right Subscription Tech“.

Kevin Novak is the Moderator of the Marketing and Data Science Council for Collaborative Gain, an executive peer exchange forum. Consider joining the council.

Kevin Novak, CEO of 2040 Digital is the Subscription Insider’s Leveraging Technology and Marketing Insider Guide providing advice and content to subscription based businesses.

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