human behaviors

When I published the first edition of “The Truth About Transformation” in 2022, organizational transformations were already failing at a stubborn 70% rate that had persisted for decades despite increasingly sophisticated technology, better project management methodologies, and unprecedented access to change management frameworks. The premise of that book was simple but uncomfortable: transformation failures aren’t primarily technology problems or strategy problems; they’re human psychology problems that organizations systematically ignore because addressing them requires confronting realities that make leaders uncomfortable. Three…