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Ideas and Innovations Newsletter

How to Master the Art of Storytelling – Ideas and Innovations from 2040

How to Master the Art of Storytelling Issue 93, February 2, 2023 Origin Stories Storytelling and narrative have become the buzzwords of modern marketing.  You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you. Storytelling has been around as long as humans; the 50,000-year-old cave paintings…

Kevin Novak
February 2, 2023
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: The Power of Positive … and Negative Thinking

The Power of Positive … and Negative Thinking Issue 43: February 17, 2022 What have we been told since kindergarten? Believe in the power of positive thinking! For many, positive thinking is an intuitive attitude reflected in a state of mind and behavior. The optimists, who are inclined to be hopeful and expect good outcomes, live this credo daily. Wake up with positive thoughts and positive outcomes will result. The skeptics, who are inclined to doubt or question any belief…

Kevin Novak
February 16, 2022
Ideas and Innovations Newsletter

Decision Making in a Digital Age – Ideas + Innovations from 2040

Decision Making in a Digital Age The debate in management and leadership circles is how to best make decisions in a digital age. Should you be data-driven or intuitive? There are too many variables, including institutional knowledge and bias that limit the value of gut decision making, particularly in a fundamentally and dynamically ever-changing environment. We are the sum-total of our own biases and past experiences, which hinder the effectiveness of intuitive decision-making in the 21st century. A decision-making approach…

Kevin Novak
October 7, 2021
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