Bursting Bubbles: Frugality, No-Buy, and Societal Trends
Bursting Bubbles: Frugality, No-Buy, and Societal Trends Issue 163, June 6, 2024 We recently wrote about a few socioeconomic bubbles we suggested were about to burst. As fate would have it, one of our predictions about customer backlash against price hikes, inflation, asymmetrical stock market performance, and missteps by brands manifested into a renaissance of the no-buy day which was transformed into no-buy July to the no-buy year and then the no-buy challenge. Holding Back As observers of consumer behavior…
