Why Smart People Make Bad Decisions: The Psychology of Bias in Leadership

Why Smart People Make Bad Decisions: The Psychology of Bias in Leadership Issue 235, October 23, 2025 We have been documenting why smart people make bad decisions for several years. We thought we’d see random failure patterns across different types…

Kevin Novak

October 22, 2025

Ideas and Innovations Newsletter

The Nostalgia Trap: How Faulty Memories Destroy Change and Transformation Initiatives

The Nostalgia Trap: How Faulty Memories Destroy Change and Transformation Initiatives Issue 234, October 16, 2025 Think about the last system, process, or tool your organization replaced. Now, be honest—how long did people complain that “the old way was better?”…

Kevin Novak

October 15, 2025

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The Truth about Transformation

The Truth about Transformation Book Cover Image

The Truth about Transformation is now available on Amazon in hardback and ebook formats.

Leaders, managers and employees face an existential challenge when it comes to transforming a business and business model. Resistance to change and not taking risks is the intuitive norm, and therefore sets up roadblocks that increase drag or completely prohibit change. A resistance and series of roadblocks that even technology cannot overcome.

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News and Updates

2040’s client AAOA wins Association Trends Gold Award for its new website AAOAllergy.

Check out 2040 Digital’s expertise in helping medical associations and publishers. Read More>

Kevin Novak provided a webinar via Subscription Insider. Read the Blog Posts or view the Webinar” How to Select the Right Subscription Tech“.

Kevin Novak is the Moderator of the Marketing and Data Science Council for Collaborative Gain, an executive peer exchange forum. Consider joining the council.

Kevin Novak, CEO of 2040 Digital is the Subscription Insider’s Leveraging Technology and Marketing Insider Guide providing advice and content to subscription based businesses.

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