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Unlearning: The Hidden Key to Organizational Transformation

Unlearning: The Hidden Key to Organizational Transformation Issue 206, April 3, 2025 Let us count the number of times we have heard this: “But we’ve always done it this way,” Or this: “It’s always worked in the past.” And this: “Why would we change? We’re good at what we do.” These aren’t cliches, they are tried and true working operational strategies for many organizations. At 2040 we are dedicated to meaningful change and transformation and we know how hard this…

Who Are Your Teachers?

Who Are Your Teachers? Issue 182, October 17, 2024 Several years ago, we attended a thought leadership conference that explored emerging trends. At the end of a session on sustainability (not just climate change, but resilience and prosperity) Chief Oren Lyons, the Haudenosaunee Faithkeeper of the Onondaga and Seneca Nations of the Six Nations of the Grand River, looked straight at the audience and asked us, “Who are your teachers?” It was one of those moments in time when a…

The Need for Reversed Learning

The Need for Reversed Learning Issue 149, February 29, 2024 Is it really true that you can’t teach an old dog new tricks?  If you’re an old dog in a digital marketplace, you don’t have a choice. Let’s say you are an editor. You used to work with writers to create provocative, well-researched, surprising articles. Today, you have to write titles, headlines, and content to optimize search and game the online systems. Or let’s say you are a marketer. You…

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