True Loyalty: The Best Last Experience Is Your Next Minimum Expectation
True Loyalty: The Best Last Experience Is Your Next Minimum Expectation How Does an Organization Create True Customer Loyalty? Issue 219, July 3, 2025 Sam Walton said, “Your best last experience is your next minimum expectation.” In 2025, these words of wisdom have become a double-edged sword as the greatest opportunity and biggest threat to customer loyalty. Based on Walmart’s longevity and performance, his motto seems to be proving out in the retail marketplace. But Walton’s business philosophy works both…
