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optimism

Ideas and Innovations Newsletter

Hope vs. Optimism: Leveraging Both for Strategic Success

Hope vs. Optimism: Leveraging Both for Strategic Success Issue 208, April 17, 2025 In today’s volatile, chaotic marketplace, organizations often fall back on hope as a default business strategy. When leaders feel overwhelmed by external, confusing, and contradictory factors, hope may seem like the last resort. Americans are naturally resilient problem-solvers, but when challenges shift daily, the stress triggered by uncertainty becomes debilitating. The instinct is to retreat, wait, and hope for the best. At 2040, we’re fascinated by these…

Kevin Novak
April 17, 2025
Ideas and Innovations Newsletter

A Gratitude Retrospective

A Gratitude Retrospective Issue 188, November 28, 2024 As we take a brief break with family and friends to celebrate Thanksgiving, we want to review what has been resonating so far during this interesting and surprising year. Our 2024 newsletters have focused on forward-thinking topics, reflecting on trends and challenges impacting organizations and leadership, always mindful of what motivates human behavior. Everything that intrigues us and we share with you is instrumental in the process of organizational change and transformation…

Kevin Novak
November 27, 2024
Ideas and Innovations Newsletter

The Power of Optimism in Organizational Storytelling

The Power of Optimism in Organizational Storytelling Issue 174, August 22, 2024 We become the stories we tell as do organizations (companies, governments, non-profits and the like). The more we tell them and elaborate on the narrative, the more we believe them to be true and represent who we are in our purpose, relationships and how we use our energy mentally and physically. These stories can become family legends, cultural origin stories, national histories, and an epic organizational tool.  Psychologist…

Kevin Novak
August 22, 2024
Ideas and Innovations Newsletter

Where Has Our Optimism Gone?

Where Has Our Optimism Gone? Issue 156, April 18, 2024 If you were asked to describe the personality of America you might use the adjectives resilient, optimistic, can-do, problem-solving. Our history has been built on these principles and they are still very much embedded in what drives our economy.  However, what’s driving our culture seems to be shifting from these positive “optimistic, can-do” characteristics and turning to a darker, more fractious side – if you believe what you see, hear,…

Kevin Novak
April 18, 2024
Ideas and Innovations Newsletter

The Consequences of Unbounded Optimism – Ideas and Innovations from 2040

The Consequences of Unbounded Optimism Issue 94, February 9, 2023 All societies live by stated or perceived mantras. In the United States we reach for the stars, believe the sky is the limit, and if we build it, they will come. These sentiments permeate our culture, inspire our children, and guide our business leaders. We love entrepreneurialism; we reward it, admire it, and aspire to it.  The entrepreneurial spirit and manifest destiny represent the American can-do ingenuity and genius of…

Kevin Novak
February 9, 2023
Ideas and Innovations Newsletter

Anger and Rage – Ideas and Innovations from 2040

Anger and Rage Issue 90, January 12, 2023 A group of white men wearing T-shirts, Patagonia fleece vests or zip-front sweaters, Allbirds sneakers, and faded jeans are sitting around a conference table. It is 7:30 in the morning. They are collegial, familiar with one another, and engaged in friendly banter. The senior team turns their attention to their leader who has just walked into the room; he looks exactly like they do. Two women follow him, dressed in the female…

Kevin Novak
January 12, 2023
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