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The Power of Virtuous Change: Why Most Organizations Fail at Transformation

The Power of Virtuous Change: Why Most Organizations Fail at Transformation Issue 198, February 6, 2025 Not all change is good. Not all change is for the right reasons. Change for change’s sake is not a viable proposition. Change must come with a clear framework of what will replace what was and the benefits of what will be. Without understanding the mechanics required to transition to the change, only chaos will result. The recent government order to freeze federal funds…

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

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