The Necessity and Risk of Taking Sides in Change

The Necessity and Risk of Taking Sides in Change Issue 179, September 26, 2024 You believe you are an individual with principles. You consider yourself to be fair and an advocate of fair play. You follow your North Star, have…

Kevin Novak

September 25, 2024

Ideas and Innovations Newsletter

Risk Management: Are You a Responder or Solver?

Risk Management: Are You a Responder or Solver? Issue 177, September 12, 2024 We were recently invited to sit in on a cybersecurity simulation at a cybertech conference. The simulation was staged as an interactive exercise between the experts and…

Kevin Novak

September 11, 2024

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The Truth about Transformation

The Truth about Transformation Book Cover Image

The Truth about Transformation is now available on Amazon in hardback and ebook formats.

Leaders, managers and employees face an existential challenge when it comes to transforming a business and business model. Resistance to change and not taking risks is the intuitive norm, and therefore sets up roadblocks that increase drag or completely prohibit change. A resistance and series of roadblocks that even technology cannot overcome.

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News and Updates

2040’s client AAOA wins Association Trends Gold Award for its new website AAOAllergy.

Check out 2040 Digital’s expertise in helping medical associations and publishers. Read More>

Kevin Novak provided a webinar via Subscription Insider. Read the Blog Posts or view the Webinar” How to Select the Right Subscription Tech“.

Kevin Novak is the Moderator of the Marketing and Data Science Council for Collaborative Gain, an executive peer exchange forum. Consider joining the council.

Kevin Novak, CEO of 2040 Digital is the Subscription Insider’s Leveraging Technology and Marketing Insider Guide providing advice and content to subscription based businesses.

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