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shared purpose

Ideas and Innovations Newsletter

Ideas and Innovations Thanksgiving Week Sampler 2025 – A Season of Reflection and Gratitude

Ideas and Innovations Thanksgiving Week Sampler 2025 A Season of Reflection and Gratitude Issue 240, November 27, 2025 As we gather around tables this Thanksgiving week, we pause to recognize what truly matters in our organizations and our lives. The season of gratitude invites us to reflect on the connections we’ve built, the communities we’ve fostered, and the shared purposes that bind us together. This week, rather than exploring a single topic, we’re offering a curated sampler of seven Ideas…

Kevin Novak
November 25, 2025
Ideas and Innovations Newsletter

2040’s Ideas and Innovations: Shared Purpose

Shared Purpose Revisited Issue 59, June 9, 2022 Back by popular demand, our newsletter on Shared Purpose is the best-read article we have published. It resonates because organizations today need a shared purpose to make a business sustainable. It’s not enough to have shared goals, an organization needs shared intent. Axios reports, “So much misunderstanding, tension and turmoil flow from thinking the other people are dishonest or out to get you. So, stop assuming the worst. Dig deep enough into…

Kevin Novak
January 6, 2022
Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How Market Orientation Drives Success

How Market Orientation Drives Success There has been much written about the dynamic and disruptive market forces we operate in. But there is less attention paid to how an organization and its system can only achieve its purpose and goals if the individual and group-based human factors are aligned and oriented towards a shared value proposition to the market. We call this market orientation: enterprise-wide market information (intelligence) related to the present and upcoming needs and desires of customers, disseminating…

Kevin Novak
November 18, 2021
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