strategy Archives

2040’s Ideas and Innovations 2021 Year End Wrap Up-A Guide to Readiness For Change and Transformation

A Guide to Readiness for Change and Transformation Issue 36: December 28, 2021 As we look back over the past year, it is remarkable to note how resilient we are as human beings and together as a society, which extends to our organizations and their culture. Leading in a time of ambiguity can be exhausting and meeting all stakeholders’ expectations is never-ending. At 2040, we work with our clients to navigate the sea changes that have reshaped and re-engineered how…

Kevin Novak

December 28, 2021

Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Great Expectations

Great Expectations What is the role of a business leader today? The pressures placed on managers and leaders have grown exponentially with expectations from all stakeholders to lead in a certain way. And that way is what those stakeholders believe is the right way. The leadership arena is complex and risky. Whether you lead a small association or a multinational brand, the skillset required to exceed everyone’s expectations has expanded beyond organizational expertise. As we turn our attention, despite current…

Kevin Novak

December 23, 2021

Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How Market Orientation Drives Success

How Market Orientation Drives Success There has been much written about the dynamic and disruptive market forces we operate in. But there is less attention paid to how an organization and its system can only achieve its purpose and goals if the individual and group-based human factors are aligned and oriented towards a shared value proposition to the market. We call this market orientation: enterprise-wide market information (intelligence) related to the present and upcoming needs and desires of customers, disseminating…

Kevin Novak

November 18, 2021

Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Life Stage Marketing

Life Stage Marketing and Segmentation When managing a multigenerational workforce and understanding a customer audience, there are many theories and models that tap into different segmentations. Creating personas and groupings is helpful to understand, interact, engage, inspire, motivate and convert. The current debate is whether segmentation approaches and practices should be based on chronological age, geolocation, life events, values, attitudes, and lifestyles – or even one’s journey to self-actualization with a nod to Maslow’s Hierarchy of Needs. At 2040 we…

Kevin Novak

November 10, 2021

Ideas and Innovations Newsletter

Decision Making in a Digital Age – Ideas + Innovations from 2040

Decision Making in a Digital Age The debate in management and leadership circles is how to best make decisions in a digital age. Should you be data-driven or intuitive? There are too many variables, including institutional knowledge and bias that limit the value of gut decision making, particularly in a fundamentally and dynamically ever-changing environment. We are the sum-total of our own biases and past experiences, which hinder the effectiveness of intuitive decision-making in the 21st century. A decision-making approach…

Kevin Novak

October 7, 2021

Ideas and Innovations Newsletter

Ideas + Innovations from 2040: Leading in a Time of Ambiguity

Leading in a Time of Ambiguity Living through a pandemic is shadowed by nearly constant uncertainty. We take three steps forward, two sideways and unfortunately, then three steps backward. Innovators have been able to pivot and transform their business models to meet the needs of their stakeholders. Organizations that have calcified cultures with command-and-control management models have been or are being easily eclipsed by agile competitors. So, which category characterizes your own organization: Are you innovative or is your organization…

Kevin Novak

August 11, 2021

Ideas and Innovations Newsletter

Ideas + Innovations from 2040: How Pattern Recognition Drives High Performance

How Pattern Recognition Drives High Performance Every week since the start of our thought leadership series we have revealed the building blocks required to achieve successful organizational change and transformation. Each article reflects the value of critical thinking, data, process, strategy and operational readiness required for organizational success and achievement. This week, we explore (and emphasize) the importance of pattern recognition and its role in any organizational change, pivot, and transformation. Pattern recognition is of value even if you do…

Kevin Novak

August 5, 2021

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