Analytics · data · Data and Analytics Strategy · Digital Revenue Models · Kevin Novak · Marketing Automation · The Impact of Digital
Why Behavioral Data Matters (2018) Updated for 2025
How Can Behavioral Data Help You? (2025 Update) By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given…
