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Being Human in the Age of AI: Trust, Adoption, and Ethical Dilemmas

Being Human in the Age of AI: Trust, Adoption, and Ethical Dilemmas Issue 233, October 9, 2025 Here’s a test: Think about yesterday. How many AI recommendations did you follow without a second thought? Your Netflix queue. Your GPS route. Maybe even what to cook for dinner. Now think about the last major strategic decision you made at work. Did you trust AI the same way? Or did something in your gut say, “Wait. I need to think about this.”…

A Closer Look at Testing

A Closer Look at Testing Issue 181, October 10, 2024 A core strategy in any decision-making is whether we are asking the right questions. Theodore Levitt, Harvard Business School professor and economist asked the classic question, “What business are you in?” Transformative examples are Uber is a technology company, not a ride-sharing company — ditto for Airbnb, Google and Amazon as tech companies, not the obvious. Okay for asking questions. But what about challenging the sacrosanct strategy of testing new…

Is Centrism an Opportunity?

Is Centrism an Opportunity? Issue 171, August 1, 2024 When was the last time you thought about centrism?  It seems almost quaint in our increasingly polarized public discourse. William Butler Yeats wrote The Second Coming in 1919. The poem has been cited for over 100 years as a cautionary voice for things falling out of balance, evocatively described in the first stanza. Turning and turning in the widening gyre The falcon cannot hear the falconer; Things fall apart; the centre…

AI: Spring Awakenings

AI: Spring Awakenings Issue 150, March 7, 2024 We think the onset of Spring is a good time for house cleaning and taking a pause to reassess AI. It has taken over both the imagination and the anxiety of most anyone who has been paying attention. Take a straw poll and you may have two oppositional results. AI is a tool that will help human beings achieve higher levels of productivity and more efficient levels of profitability. Or AI is…

The Need for Reversed Learning

The Need for Reversed Learning Issue 149, February 29, 2024 Is it really true that you can’t teach an old dog new tricks?  If you’re an old dog in a digital marketplace, you don’t have a choice. Let’s say you are an editor. You used to work with writers to create provocative, well-researched, surprising articles. Today, you have to write titles, headlines, and content to optimize search and game the online systems. Or let’s say you are a marketer. You…

The Value of Intangibles

The Value of Intangibles Issue 132, October 26, 2023 We continue to be fascinated by the value proposition of intangibles. This isn’t some weird magical idea. We’re talking about assets that have no physical form but are nonetheless valuable. Considering that we are living in a digital marketplace, intangibility has a profound relevance despite our inherent and deeply programmed need to see, feel, and touch something tangible. If it can be seen, felt, and touched we believe it is real…

The Shape of Things to Come – Ideas + Innovations from 2040

The Shape of Things to Come Issue 79: Oct 27, 2022 As we contemplate the end of another year, now is a good time to revisit the opportunities and shortfalls of technology.  And to clear up some popular theories that may be losing ground. As we have said many times, technology is no panacea or silver bullet, it is simply a tool to augment our intelligence, make our solutions smarter and help us measure what matters in a way that…

Smithsonian Ignite Talk: The New White Space

In the beginning: disruption, a new white space was created, the web came to life. The web, an immature space which offered great possibilities and opportunities to those that understood it. The newness created excitement, bandwagon rolling, one must be first out the gate, the trailblazer before everyone else jumps onto the new exciting wagon rolling into the future. The great time of experimentation, prototyping, testing and building began. An explosion of approaches… An explosion of information…. An explosion of…

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