Contact@2040Digital.com or call us at ‪(240) 630-4674‬

customer insight

Ideas and Innovations Newsletter

The Grief You Can’t Name – How Change and Transformation Influence You

The Grief You Can’t Name How Change and Transformation Influence You Issue 237, November 6, 2025 “This process, these checks, they’re not just procedures. They’re who we are. Without them, what are we?” A quality control inspector at an organization said this during the implementation of AI-powered quality systems. His voice wasn’t defensive. It was vulnerable. He wasn’t arguing against efficiency. He was mourning an identity. This is what most change and transformation leaders miss. When organizations ask people to…

Kevin Novak
November 5, 2025
Ideas and Innovations Newsletter

Why Smart People Make Bad Decisions: The Psychology of Bias in Leadership

Why Smart People Make Bad Decisions: The Psychology of Bias in Leadership Issue 235, October 23, 2025 We have been documenting why smart people make bad decisions for several years. We thought we’d see random failure patterns across different types of leaders. But what emerged was much more systematic. The same cognitive traps keep appearing regardless of industry, education level, or experience. It’s almost like intelligent leaders create their own blind spots. Note: Related to this article, we have launched…

Kevin Novak
October 22, 2025
Audience Engagement: 5 Steps to Greater Understanding and Measurement
View Post
The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a screen or a click of a few keystrokes. A highly fragmented market where customer preferences have changed and where reality and perception…

Kevin Novak
November 4, 2015
The Mobile and App Debate: Where do you apply your strategic energy?
View Post
The Impact of Digital

The Mobile and App Debate: Where do you apply your strategic energy?

The chase for the shiny new thing…. Digital has continued to create great value and many new opportunities for organizations to consider as they embrace their customers and the use new ways to interact. Organizations want to create a loyal word of mouth constituency. Ultimately, every organization is in business to grow, represent and generate revenue, authority and credibility. Most feel the tension to evolve their organizations to match the digital opportunities. Many consultants and companies will advise their clients…

Kevin Novak
September 29, 2015
Data Strategy: Your Strategic Weapon
View Post
Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using your gut feeling to make decisions based on a few customer discussions is sometimes great but it can be…

Kevin Novak
September 16, 2015
Data, Analytics and Your CRM, AMS or SMS Systems
View Post
Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic databases and spreadsheets. Staff throughout organizations have leveraged the technological opportunities available to better track and manage their interests, their customers and the information they need to…

Kevin Novak
September 16, 2015
The Cycles of Human Behavior and Experience
View Post
The Age of the Customer · The Impact of Digital

The Cycles of Human Behavior and Experience

The Customer Journey in a multi-channel world is comprised of a variety of factors that need to be considered, understood and addressed if an organization is going to be successful in holding on to and growing their customer base. Digital adoption for interacting, shopping, learning and seeking information and opinion continues to explode across all demographical segments. Its not just the millenials anymore. It is now common to see an older adult acclimated to checking out product information, seeking directions…

Kevin Novak
September 15, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
View Post
Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

Kevin Novak
June 2, 2015
Demystifying Analytics: Engagement, Consumption, Amplification and More
View Post
Editors and Publishers · The Impact of Digital

Demystifying Analytics: Engagement, Consumption, Amplification and More

Part 2 of a 3 Part Series Your editorial planning process in the digital world most likely contains 4 steps. You plan, content is developed, you work with the social media or digital team to optimize and the content gets posted. There should be an additional step in your process that is focused on measurement. You know your content, the impact you hope to have, the goal you hope to achieve, why not decide on how it will be measured…

Kevin Novak
June 2, 2015
Demystifying Data and Analytics for Editors and Publishers
View Post
Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Kevin Novak
June 2, 2015
Older Posts →
Back To Top