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Data Strategy

Ideas and Innovations Newsletter

Behavioral and Inference Data: A 360 Perspective – Ideas + Innovations from 2040

Behavioral and Inference Data: A 360 Perspective Issue 65: July 21, 2022 What we say or how we respond publicly is often very different than what we may feel, believe, like or dislike privately. Let’s consider a hypothetical conversation with a friend. She is proudly wearing a new dress that she just purchased. She asks your opinion as she seeks confirmation if the dress makes her look good. She surely thinks it does. You of course don’t want to hurt…

Kevin Novak
July 21, 2022
Ideas and Innovations Newsletter

Good Data Vital Currency and Bad Data a Disaster – Ideas + Innovations from 2040

Why Is Good Data Vital Currency and Bad Data a Disaster? Issue 49: March 31, 2022 We often talk about the common problem of collecting massive amounts of data without a strategy to transform it into intelligent action-oriented insights. We are all drowning in data as technology and digital interactions have allowed us to collect and store more data and offer access to it. Given the large amounts of data now at our fingertips, we need data scientists and analytical…

Kevin Novak
March 31, 2022
Ideas and Innovations Newsletter

First-Party Data Strategy: Is Your Organization Prepared? – Ideas + Innovations from 2040

Is Your Organization Prepared to Establish a First-Party Data Strategy? Issue 46: March 10, 2022 The criticality and the stakes for embracing a first-party data strategy are becoming more and more urgent as the days pass. The evolving regulatory requirement is to adopt organizational privacy practices that put the controls of one’s data in the hands and decision-making power of an individual, not an organization. In late spring of 2021, in anticipation of the regulatory changes, we advised our clients…

Kevin Novak
March 9, 2022
Ideas and Innovations Newsletter

Ideas and Innovations Newsletter: An Executive Playbook for the Critical Path to Establishing Deep and Meaningful First-Party Data

Goodbye Cookies and Pixels Each week, we take an in-depth look at strategic, organizational, and operational challenges facing business leaders, with insights on emerging best practices.  Today, we dive into innovations in the critical path to establishing and transforming first-party customer data and a data-driven culture, as third-party cookies are phased out and pixel-blocking becomes widespread. One of the biggest challenges for marketers, membership directors, subscription managers and organizations in general is the ability to reach and engage current and…

Kevin Novak
June 15, 2021
Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)
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Matching the Needs of HCPs · The Impact of Digital

Improving Your Value and Relationship with Healthcare Professionals and Practitioners (HCPs)

Changing Medical Education, Information and Content Delivery Models Medical societies, associations and publishers have the opportunity to improve the value and relationship with healthcare professionals and practitioners (HCPs) by changing their education, information and content delivery models to more directly match the changed HCP consumption behaviors. Digital tools and platforms and the data they collect afford expanded and new opportunities to identify educational trends, information consumption and corresponding digital behaviors along with understanding of knowledge gaps across all types of…

Kevin Novak
March 3, 2019
Data Strategy: Your Strategic Weapon
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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using your gut feeling to make decisions based on a few customer discussions is sometimes great but it can be…

Kevin Novak
September 16, 2015
Data, Analytics and Your CRM, AMS or SMS Systems
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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic databases and spreadsheets. Staff throughout organizations have leveraged the technological opportunities available to better track and manage their interests, their customers and the information they need to…

Kevin Novak
September 16, 2015
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