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Audience Engagement Tactics
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The Impact of Digital

Audience Engagement Tactics

In my last post I wrote about Audience Development (AD) and Audience Engagement (AE). In that post I offered Audience engagement and measurement strategies and described how to create engagement and build relationships with your customers, your members, your subscribers and your constituencies. If you missed the post check it out here. Your customers (subscribers, members and constituencies) are fragmenting the marketplace as they have changed their preferences for engagement and service from companies and brands. They seek out companies and…

Kevin Novak
November 18, 2015
Audience Engagement: 5 Steps to Greater Understanding and Measurement
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The Impact of Digital

Audience Engagement: 5 Steps to Greater Understanding and Measurement

Digital has made the world of content and services highly competitive with the ease of publishing and sharing. A content creation business, a subject matter expert or a membership/subscriber based organization now contends with a highly fragmented market where current or prospect customers can gain information and therefore knowledge and form an opinion at the swipe of a screen or a click of a few keystrokes. A highly fragmented market where customer preferences have changed and where reality and perception…

Kevin Novak
November 4, 2015
Data Strategy: Your Strategic Weapon
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Data and Analytics Strategy

Data Strategy: Your Strategic Weapon

Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making. Using your gut feeling to make decisions based on a few customer discussions is sometimes great but it can be…

Kevin Novak
September 16, 2015
Data, Analytics and Your CRM, AMS or SMS Systems
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Data and Analytics Strategy · The Impact of Digital

Data, Analytics and Your CRM, AMS or SMS Systems

Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue. The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic databases and spreadsheets. Staff throughout organizations have leveraged the technological opportunities available to better track and manage their interests, their customers and the information they need to…

Kevin Novak
September 16, 2015
Demystifying Analytics for Editors and Publishers: Headlines and Words
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Editors and Publishers · The Impact of Digital

Demystifying Analytics for Editors and Publishers: Headlines and Words

Part 3 in a 3 Part Series In the last post of this 3-blog post series on Demystifying Analytics, I am going to cover how you can use analytics to measure the past performance and predict the future performance and related behaviors of your headlines. This form of insight goes beyond simple A/B testing of headlines and word choices and gives you historical and future information to aid your choices and decision-making. Have you struggled as an editor with word…

Kevin Novak
June 2, 2015
Demystifying Data and Analytics for Editors and Publishers
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Editors and Publishers · The Impact of Digital

Demystifying Data and Analytics for Editors and Publishers

Part 1 of a 3 Part Series Part One: The Digital Experience and Introduction to Data and Analytics The Digital World has created significant opportunities and challenges for any organization but particularly those who must adjust to the new ways their “readers” consume, share and interact with digitally published content. Content is everywhere. It multiplies by the day, primary source, secondary source, opinions, comments, sentiment, word of mouth, great content, ok content, etc. It is a different world and one…

Kevin Novak
June 2, 2015
Active Listening
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The Impact of Digital

Active Listening

Are you “actively” listening to your customers and members? Today’s world is global, digital and connected. Information, opinions, thoughts, reviews, and comments spread instantaneously and in far reaching ways. Are you listening? Are you actively listening to what is being said about your organization? Do you know what impact all of those words, comments and opinion are having on you in real time? What impact they are having on your revenue? What impact they are having on your organization? Do…

Kevin Novak
August 25, 2014
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